April 19, 2019

Apple Search Ads – what are they and how to use them?

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most [...]

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April 12, 2019

12 questions you need to ask your mobile marketing agency

If you're reading this, you're probably looking for a mobile marketing agency. Your head is full of questions, and we'll help you narrow it down to the most important ones. Mobile marketing is [...]

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April 8, 2019

5 most common mistakes in app marketing

If you already decided to acquire users through a paid user acquisition, you want to make sure your marketing investment consistently comes back… and stays. Competition in the world of mobile is [...]

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April 1, 2019

Which Google bidding strategy should you use and why?

To give you the best answer to this question, first, we need to explain Google Bidding strategies that are available at the moment. Since there are quite a few, we won't dive deep into each specific [...]

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March 29, 2019

New Facebook Ads Library – all Facebook Ads in one place

Facebook is still in the spotlight following the Cambridge Analytica scandal in 2018.  Since then, Facebook invested a lot of effort in overcoming security and privacy issues and improving the [...]

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March 13, 2019

Facebook Ads Manager updates in 2019 you need to know

Updates of Facebook Ads Manager happen regularly and often overnight. Entire Facebook advertising process is optimized, so it shortens the time needed to create campaigns in Ads Manager. Q1 of 2019 [...]

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March 7, 2019

10 Google Tools you should start using today

We all know about Google - the world’s most famous search engine. Did you know that there are 3,7 million Google Searches conducted every minute? But Google is far more than that - since the [...]

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February 1, 2019

5 things in digital marketing that never change

Digital marketing. It is constantly changing. Digital marketing tools are constantly being upgraded. But, the questions is – in a world of a constant change, what things in digital marketing [...]

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December 13, 2018

How to choose the right GEO for your next media buying campaign

If you are a business owner, marketing or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new [...]

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May 25, 2018

Facebook Ad Account Disabled – Minimizing The Damage With Safety Switch

In this article, I’ll cover why you're seeing the notorious message "ad account disabled" on Facebook & how to minimize the damage if your ad account gets flagged. Facebook has become the [...]

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