April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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April 16, 2019

The ultimate guide to Snapchat creatives – optimizing for 5 Snapchat ad formats

The latest numbers tell us that the Snapchat is in, while Facebook is out. In a research conducted by Pew Research Center, we saw that only around 51% of teens use Facebook, in comparison to 71% in [...]

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April 9, 2019

What is a hyper-casual game?

Hyper-casual games made a big entrance in the mobile game scene with the release of the Flappy Bird in May of 2013. In a matter of weeks, Flappy Bird became a global phenomenon. The game was [...]

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March 14, 2019

A Complete Guide to ASO (App Store Optimization)

The process of ASO (App Store Optimization) consists of two main parts - optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find [...]

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March 1, 2019

Top 15 mobile ad networks to acquire game players

This article lists top 15 mobile ad networks to acquire game players in a power ranking of apps by AppsFlyer. Why are some games successful, and some never live up to the hype? Engaged users [...]

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February 26, 2019

Mobile user acquisition – 7 ways to attract new users

With more than 2,5 million apps in the Google Play Store and 2,45 million apps in the App Store, it’s difficult to get noticed. Your future users are waiting to discover you through the App Store [...]

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February 21, 2019

Top 15 mobile ad networks for acquiring app users

This article lists top 15 mobile ad networks to acquire new users in a power ranking of apps by AppsFlyer. As an app or game entrepreneur looking to advertise an app, you've probably faced a [...]

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January 30, 2019

Worldwide top mobile markets – by the number of downloads and consumer spend

With the mobile only continuing to grow in 2018, what are the top mobile markets leading by the number of downloads or consumer spend in app stores? With customers being more open to in-app [...]

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January 28, 2019

Global gaming market in 2018 – top mobile games by downloads and MAU

With our smartphones "getting smarter" each year, gaming has slowly crept upon mobile. Console sales are not high-as-expected, Sony announced in the latest update. Many of the popular games like [...]

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January 18, 2019

Fyber asked 500 companies why don’t they invest more in in-app advertising

Even though numerous reports and forecasts tell us that spend on mobile advertising will surpass other media channels such as TV, many companies are still hesitant to increase the budgets for [...]

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