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June 13, 2019

6 types of users segmentation and why you need them

Not knowing and understanding your users is like taking a shot in the dark. It is like making a guess or estimate with very little or no assurance as to its accuracy. To successfully “cross the [...]

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May 24, 2019

How are you sabotaging the revenue of your app?

Choosing to monetize your app through ads is common, but it is not necessarily easy. To make your app's revenue steady and valuable, you need a significant user base as well as quality ads that will [...]

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May 23, 2019

5 steps for successful A/B testing of your mobile ads

A/B testing of your ads doesn't have anything to do with the alphabet. It has more to do with testing two different creatives to figure out what works the best. Do you know that moment when [...]

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May 21, 2019

Who is a modern mobile gamer? (shifts of the ‘gamer’ demographics)

We all have an idea of a "gamer". But as technology changes, so do the habits of people change. The modern mobile gamer is far off the "gamer" stereotype. Google named “mobile gaming” the future [...]

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May 17, 2019

How to choose an App Monetization Platform?

The business of mobile apps and games sounds fun? Well, to actually turn an app or game into business, you'll need to monetize it, and for that, you'll need a right partner, a right app monetization [...]

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May 16, 2019

Grow your business with Facebook Groups

Facebook Groups have always been a mysterious and integral part of the biggest social media network. The primary idea behind Facebook is communication, and Facebook groups provided a unique way to [...]

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May 15, 2019

How to calculate and increase your ARPU and ARPDAU?

When I first started my job, to be honest, I was a bit overwhelmed with all the abbreviation, new terms, and lingo of the mobile gaming industry. Terms like ARPU and ARPDAU sure can sound confusing [...]

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May 13, 2019

Don’t make these 5 Facebook ad mistakes that are killing your reach

We all make mistakes, but when we're talking about Facebook, there are definitely Facebook ad mistakes you'll want to avoid. Why? Because by avoiding these mistakes you'll ensure your ads have a [...]

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May 10, 2019

8 Google Chrome Extensions for marketers that will make your life easier

Google Chrome extensions are helpful tools that are easy to install and simple to use. They’re usually versions of already functional web-apps, offering you a new type of functionality. You can [...]

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May 10, 2019

What are “mobile games whales” and how to catch ‘em all?

What are "mobile games whales", the mysterious creatures of the mobile games sea? If you've never encountered this term, we'll explain it in this article.There are plenty of fish in the sea. But not [...]

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