By now you probably know something about Facebook pages and ads. Advertising on Facebook makes it easy to find the right people, capture their attention and make results. And by results I mean conversions. If you haven’t discovered the perks of Facebook advertising, you are way behind. More than 1.8 billion people use Facebook every month and it is essential to have your own Facebook business account.
As Facebook grew to this numbers they became more and more oriented to business accounts. Many advertisers now rely solely on Facebook to sell their products. That’s why people from Facebook created „Facebook Business” hub, to connect with people and grow your own business. This is how it works:
Setting up your Facebook Business Account
Facebook business page cost nothing and you can get so much out of it.
This step-by-step process begins with making your own Facebook business account for your page. For now, we will presume you already have an idea about your product or service. First thing you need to to is go visit
First thing you need to to is go visit facebook.com/business
When you’re there, on the right corner you have two buttons. If you don’t already own a Facebook business account then click „Create a Page“. If you have you can go straight to „Create an advert” section.
When creating a page, you have to choose which type of business best suits your own so Facebook can put you in a category. When clicked, you will be immediately asked which type of business are you running and other small details. You should fill that out in order to continue.
Tuning up your new Business page
Right. Now when you have your page you need to make it look good. First on the list is your „About” section. Just describe what kind of business you are, what you are offering and how you do it. This will help you show up in the right search results so make sure you make this accurately.
Next – add a picture. Absolutely a must – it only takes a minute. Add a nice, appealing picture related to your business. Simply choose between uploading from your computer or web.
Now you need to add your audience. This is the crucial step to growing your business. Who are you and who are your customers, are the questions Facebook helps you answer. Select your location, preferred age, gender and interest of people you think might like your page, product or service.
More about Facebook business page tips and audiences here.
This is the basic things you need to do. Your page is now alive, though pretty blank. Depending on your business you might need to fill some other information or details ( If you run a restaurant you should enter your working hours etc. ). People like photos and that’s why you should give them what they want. Make them feel comfortable knowing what your store looks like or how you make your products.
You can include a welcome video or behind the scenes of making your product. If you are in food industry make sure you have a menu available on your page, and also lots of photos. People like to see how you prepare food and does it look good.
When you mastered this steps you can add a call to action button. Maybe include a webshop of your products and connect it with Facebook. Maybe let them register to your newsletter of something similar, you have to be creative.
Whenever you’re ready to review your settings about who can post on your page and how people interact with it.
Give your Facebook business page a kickstart. Invite your family and friends to like your page and use other channels to promote it (Youtube, Twiter…). If you are new to this facebook.com/business has something for you:
These courses many people find very helpful when first came to Facebook so they might also be helpful to you.
And then there is this:
A full guide to growing your business from the beginning. Whether you need to promote your page, or getting started with ads this is all the help you can ask.
This is basically it. Now try these steps on your own and see how it works. It is pretty easy once you get the hang of it. So many people use Facebook to advertise themselves.
Don’t let people bypass you just because you don’t have a Facebook business account or page. Good luck!