Facebook Instant Replies
On its mission to improve user experience and embrace businesses, Facebook introduced a new feature called Facebook instant replies.
Facebook says that its users exchange over billion messages with businesses on Messenger each month. Messaging a business directly is a fast and convenient way for people to get in touch with questions about products and services, appointments, customer service questions and more.
Plus, it allows businesses to build personal connections with the people who are interested in them.
Look at the following instant replies sample:
Facebook offers you a way to display important information (in 160 characters) to people before they even start typing their message. You can use this feature to tell people more about your business, point them to your website, show your business location and phone number or tell them about your working hours.
Personalization is included as well, which enables you to give a warm welcome and encourage people to message your business page.
As Facebook says – Instant Replies are a good way to let people know that you’ll respond soon. Instant reply is fired few seconds after a person messages your business page. Facebook added those little three dots like someone’s actually writing a message to create an impression of communicating with a real person and not a Facebook auto reply bot.
Personalization is exactly the same as in Messenger Greeting.
Schedule responses when you’re away
No matter if it’s a long vacation or just your office after hours, you can let your potential customers know that you’ll respond when you’re back. This feature is especially handy for brands that want to keep their responsiveness on high-level and leverage the power of customer service excellence.
Keep in mind that marketing automation & personalization increase overall user satisfaction which results in more sales.
Overall, there is enormous potential in Facebook Instant Replies. Do you have it yet? How are you using it?
Let us know in the comments below!
Also, you can check the practical use of Facebook Business Page in our [case study] where we managed to get over 600% on our investment.