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Separating audience network from News Feed – YES PLEASE!

Home » Facebook Updates » Separating audience network from News Feed – YES PLEASE!

Laura Kraljevic

Created: November 8, 2019

Last Update: November 18, 2019

Video ads are generally defined by their placement, their creative components, and whether the user receives something (a reward) for watching the video.

Facebook launched a new feature for selected publishers that can be very useful. 

As you already know, it is not possible to run ads on Audience Network without also running them on Facebook News Feeds. That might soon change. 

Facebook separation testing

Facebook is testing the separation of Audience Network from Facebook News Feed. What are some of the pros of this feature? Hypothetically, lower CPI.

This is also good news for everyone who uses Rewarded video for advertising.

Why is this good news for Facebook advertisers? 

There is a bunch of benefits of Rewarded video ads. Such as users making a conscious choice to watch the ad. There is also improved performance from engaged users.

The countdown timer that shows the user the duration of the ad. And finally, the users are not being encouraged to click on ads or misleading context.


Separating audience network from News Feed

Fortunately, we are one of those who got the chance to test this feature. The results are great. We are hoping it will soon be out of the testing phase and become a feature available to everyone. 

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