With our smartphones “getting smarter” each year, gaming has slowly crept upon mobile. Console sales are not high-as-expected, Sony announced in the latest update. Many of the popular games like PUBG are going mobile.
In 2018, there were 194 billion downloads. That number was steadily increasing in the past few years. (App Annie)The technology boom has allowed users to have more apps on their phones without having the need to delete them – average user in the United States, South Korea, Japan
Games are not the category to overlook in the app stores – in 2018, games accounted for 74% of user spending in the app stores. Most profitable markets were China, the United States
State of mobile market in China
China’s growth was limited in the 2nd half of 2018, after the uncertainty around Game License regulation. For third biggest app worldwide by consumer spend – Tencent video, Chinese video streaming website, that meant more than 5% stock fall for the first time in 13 years. According to China’s education ministry, their goal was to address growing number of short-sightedness in China’s youth population. For the game developers that meant more strict regulations, like controlling the number of approvals for new online video games, implementing an age rating system for games as well as restriction for the amount of time minors can spend online.
Despite China’s freeze on game approvals, global consumer
In December 2018,
Technological race between US and China
Companies that have headquarters in US and China generated more than half of total consumer spend in the top 300 parent companies in 2018. China was leading with 32% of total consumer spend globally accounting to $19.6 billion.
Top 5 parent companies for global consumer spend in 2018 were Tencent, NetEase, Activision Blizzard, BANDAI NAMCO and Netmarble – all gaming companies.
Top Games by Downloads
Games like PUBG Mobile, Fortnite and Free Fire showed us how powerful mobile devices have become. In 2018, games accounted for 74% of consumer spend in the app stores. Mobile games was the fastest growing category of gaming overall, leaving behind consoles, desktop games and handheld gaming. PUBG Mobile was the most-downloaded game in more than 100 countries during the first week of availability, becoming one of the fastest games to reach this achievement to date. Top games in China, Japan and South Korea reflect the competitive online gaming culture in those nations.
PlayerUnknown’s Battlegrounds (PUBG) and Fortnite are some of the names we’re seeing in top charts all over the world. They might look very different and appeal to different markets, but they both can fit in the same category of battle royale games. Every player aims to be the last standing. According to Statista, these two games are popular in very different markets. PUBG advanced in Asia, and Fortnite has received more attention in European countries.
Hyper-casual games dominated the top downloads charts. They’re characterized by simple gameplay mechanics. They have very few features, opposite of core games. It should be so simple that it can be “explained in a screenshot”, as former Rovio vice president Eric Seufert said.
Top games by smartphone MAU (Monthly Active Users)
Candy Crush Saga still held the top charts among Western markets. In this
Mobile has only continued to grow in 2018, and with customers being more open to in-app purchases, consumer
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