#google-updates

2 mins read

Google launches Virtual Makeup Try-on to Youtube Masthead

Home » Google Updates » Google launches Virtual Makeup Try-on to Youtube Masthead

Dino Rezo

Created: October 16, 2019

Last Update: October 16, 2019

Well, this is something new and interesting from Google, especially if you are a beauty brand.

Since yesterday, although in beta phase, AR Beauty Try-On is available to brands globally with YouTube Masthead and TrueView video discovery ads.

This technology was first introduced at Cannes Lions Festival with name AR Beauty Try-On. With this, viewers can actually try on makeup while following along with YouTube creators using front-facing smartphone cameras.

google launches virtual makeup

How NARS, a leading cosmetics company, is using AR Beauty Try-on to advertise lipstick:

Brands like NARS, a leading cosmetics company, are using AR Beauty Try-On to deliver a more engaging experience that lets users try on different shades of lipstick in real-time. As one of the first brands to run TrueView Discovery video and Masthead ads with the Beauty Try-on feature, NARS has reached over 20 million people to-date in the US, UK, Canada and Australia who, on average, have tried on more than 2/3 of the 24 lipstick shades featured. That’s over half a million shades in total tried on to-date.

Google says beauty brands will be able to offer “practical, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.”

Ads will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android.

After tapping one of the ads and entering the watch page, customers can use their front-facing camera to see how the advertised product looks on their own skin. If they like what they see, they can place an order for the product.

Ready to maximize the return on your ad spend?

*Required fields

BOOK A CALL

Comments

avatar
  Subscribe  
Notify of

Recommended Posts

Mobile Marketing Trends in 2020

Table of Contents Voice SearchVoice Search OptimizationVoice-activated AdsArtificial Intelligence ChatbotsAugmented RealityAR Campaign ExamplesSocial CommerceConclusion The turn of the decade is getting closer as we speak. You’re probably thinking about improving your mobile marketing strategy for 2020.  To do that, you first need to learn about up-and-coming mobile marketing trends. And I’m going to tell you all you

How to Start a Winning Mobile Marketing Strategy

Table of Contents Start EarlyDefine Your Target AudienceBuild a Mobile-friendly Website or Landing PageOptimize App Store PagesUse Social Media to Promote Your AppUse Paid Ads to Get More UsersTeam Up with InfluencersAnalyze ResultsConclusion The app market is getting more crowded as we speak. With 4.2 billion apps available in app stores, it seems impossible to stand out