Well, this is something new and interesting from Google, especially if you are a beauty brand.
Since yesterday, although in beta phase, AR Beauty Try-On is available to brands globally with YouTube Masthead and TrueView video discovery ads.
This technology was first introduced at Cannes Lions Festival with name AR Beauty Try-On. With this, viewers can actually try on makeup while following along with YouTube creators using front-facing smartphone cameras.
How NARS, a leading cosmetics company, is using AR Beauty Try-on to advertise lipstick:
Brands like NARS, a leading cosmetics company, are using AR Beauty Try-On to deliver a more engaging experience that lets users try on different shades of lipstick in real-time. As one of the first brands to run TrueView Discovery video and Masthead ads with the Beauty Try-on feature, NARS has reached over 20 million people to-date in the US, UK, Canada and Australia who, on average, have tried on more than 2/3 of the 24 lipstick shades featured. That’s over half a million shades in total tried on to-date.
Google says beauty brands will be able to offer “practical, virtual product samples that work on a full range of skin tones, to YouTube’s 2 billion monthly active users.”
Ads will be delivered via the YouTube Masthead or TrueView Video Discovery video ads across IOS and Android.
After tapping one of the ads and entering the watch page, customers can use their front-facing camera to see how the advertised product looks on their own skin. If they like what they see, they can place an order for the product.