If there were no conversions, we would never be able to understand the value ads generate for our business. Luckily, Google knows this stuff we are able to track conversions.
And as of today, they introduced new columns:
“Starting today, you can report conversions and conversion values at the time they happened with new “by conversion time” columns. This means that if your ad was clicked on last week and that traffic converted this week, the new “Conversions (by conv. time)” column will now show a conversion for this week. Standard reporting columns will still count the click and conversion in the previous week.”
Six new columns are available:
- “Conversions (by conv. time)”
- “Conv. value (by conv. time)”
- “Value / Conv. (by Conv. time)”
- “All Conv. (by Conv. time)” and
- “All Conv. value (by conv. time)”
- “Value / all Conv. (by Conv. time)”
These new columns should help businesses and marketing managers to better understand conversions, and make it easier to compare the data with their sales reports.
For example, the ability to compare reports could help confirm how many products were sold in a given time period.