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Research: How Different Generations Engage with Games?

Research: How Different Generations Engage with Games?

Gaming is huge and it’s only getting more popular. It’s one of the favorite leisure activities for millions of people. However, gaming is not a popular pastime for younger generations only. We see more and more Gen X and Baby Boomers take up gaming, making the gamer audience even more diverse. Understanding the nuances between how different groups …

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Everybody knows about casual and hyper-casual games. But have you heard of hybrid-casual games? This relatively new mobile gaming genre is taking the mobile game market by storm because of its unique fusion of different genres. Many claim hybrid-casual games have superior engagement and retention, which leads to more successful monetization. Learn all about it …

57 Mobile Game KPIs to Measure the Success of Your Game

57 Mobile Game KPIs to Measure the Success of Your Game

How do you know if your mobile game is performing well? The short answer is—by tracking various mobile game KPIs.  You’re probably wondering, which key performance indicators should you track?  To make your life easier, I’ve put together an extensive list of all essential mobile game KPIs and metrics for all parts of the journey.  …

Family Island Monetization Strategy Revealed

Family Island Monetization Strategy Revealed

Raise a hand if you have ever imagined a life without technology on a deserted island.  I know I have.  Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source.  This is possible thanks to the Family Island …

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

How to Deepen and Maintain Player Relationships: A Guide for Game Developers

If you’re a game developer, building and nurturing player relationships should be high on your priority list.  Why? Recent privacy changes had a big impact on the mobile game industry. In order to find success in this new era, game businesses will need to adopt a people-first approach. Getting to know your players and building …

Most Popular Mobile Games in 2024 by the Number of Downloads

Most Popular Mobile Games in 2024 by the Number of Downloads

Looking for a list of the most popular mobile games in the world in 2024? These games have millions of downloads and are ruling the app stores. Note that these are not necessarily the best mobile games ever designed, but they’re the most popular mobile games among players and there are good reasons for that. …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

Pay-to-Earn Games: All You Need to Know

Pay-to-Earn Games: All You Need to Know

Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind.  But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games.  This happened due to the rise of blockchain technology and its expansion to the gaming industry.   Here’s everything …

Play-to-Earn Games 101: How Do They Work?

Play-to-Earn Games 101: How Do They Work?

Play-to-earn games have been the talk of the town for a while now.  Some say that crypto games will revolutionize modern gaming, while others are more skeptical.  You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place.  By reading this article, …

How to Make Money from Hyper-Casual Games

How to Make Money from Hyper-Casual Games

Wondering how to make money from hyper-casual games? You’ve come to the right place.  By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics  The sheer nature of hyper-casual games plays a huge role in the way they make …

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

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