How to Deepen and Maintain Player Relationships: A Guide for Game Developers
If you’re a game developer, building and nurturing player relationships should be high on your priority list. Why? Recent privacy changes had a big impact on the mobile game industry. In order to find success in this new era, game businesses will need to adopt a people-first approach. Getting to know your players and building …
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Most Popular Mobile Games in 2024 by the Number of Downloads
Looking for a list of the most popular mobile games in the world in 2024? These games have millions of downloads and are ruling the app stores. Note that these are not necessarily the best mobile games ever designed, but they’re the most popular mobile games among players and there are good reasons for that. …
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Playable Ads: The Best Ad Format for Targeting Mobile Gamers?
Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …
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Pay-to-Earn Games: All You Need to Know
Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind. But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games. This happened due to the rise of blockchain technology and its expansion to the gaming industry. Here’s everything …
Play-to-Earn Games 101: How Do They Work?
Play-to-earn games have been the talk of the town for a while now. Some say that crypto games will revolutionize modern gaming, while others are more skeptical. You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place. By reading this article, …
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How to Make Money from Hyper-Casual Games
Wondering how to make money from hyper-casual games? You’ve come to the right place. By reading this article, you will learn about the main strategies hyper-casual game developers use to make the big bucks. Let’s start. Hyper-Casual Games: Key Characteristics The sheer nature of hyper-casual games plays a huge role in the way they make …
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The Secret Behind The Bizarrely Enticing Lily’s Garden Ads
Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …
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First-Time User Experience (FTUE) In Mobile Games: Tips and Tricks
We people are quick to judge. We tend to judge books by their covers and other people by their clothing. In the same spirit, we will judge a mobile game by the first-time user experience it delivers. Because of that, FTUE has the power to make or break a game. Tips and examples from this …
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User Acquisition Strategy for Mobile Games: Acquire Users in 2024
Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …
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Blockchain Gaming: The Future of Gaming?
Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner? You’ve come to the right place. In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more. Since our focus is mobile …
Gacha System in Mobile Games: Everything You Need to Know
Let’s talk about something controversial – the gacha system in mobile games. Some players love it, and some hate it. Some developers make it enjoyable, and some make it, well, predatory. However, one thing is for sure – the gacha system can be a valuable monetization strategy for mobile games and can boost IAP monetization. …
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LiveOps: The Strategic Artform of Successful Games
(This is a guest post by Michael Moran, Head of Marketing at UserWise.) Here’s what we know – the games marketplace has never been more crowded than it is right now. Every day, more than 3,000 new apps are added to the app store. In 2020, a record 80 billion mobile game apps were …
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