Read about smart advertising.

May 2, 2019

How to determine your target audience for a successful mobile marketing strategy?

Imagine you’re in a bowling alley, holding a bowling ball, about to aim at pins. Your aim is to knock down all the pins with a single hit. Well, targeting is similar. Imagine that the pins are [...]

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April 30, 2019

Rebirth of Auto created custom intent audiences in Google Ads

What if I told you that there are specific audiences in Google Ads system that are created specifically just for you with the power of Google machine learning? Requiring only minimal effort from your [...]

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April 29, 2019

How to use social media for growing your mobile app or game?

Can you imagine a single day passing without checking social media networks for news, using them for communication, finding inspiration or just for fun? Social media networks have inevitably [...]

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April 26, 2019

Top 5 app monetization strategies

Have you ever accidentally left your phone at home and had a slight panic attack when you realized you don’t have your phone on you? Let’s be honest, can you imagine one day without your [...]

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April 25, 2019

How to optimize for Google UAC (Universal App Campaigns)?

The development of technology, smartphones, and the Internet inevitably changed how we do marketing. Nowadays, you don’t have to own a tv network to reach millions of people. Laptop and internet [...]

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April 24, 2019

5 tips to increase conversions using Facebook ad images

Do you know the story of Sisyphus from Greek mythology? He had to push a boulder to the top of a mountain, yet every time he got to the top it rolled back down and he had to start over [...]

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April 23, 2019

How to use Google Keyword Planner for Keyword Research

Google is huuuuge! 🌍 We don’t need to state the obvious. There is a Google tool for pretty much anything you might need to analyze, advertise or research. Were you aware that Google acquired [...]

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April 19, 2019

Apple Search Ads – what are they and how to use them?

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most [...]

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April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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April 16, 2019

The ultimate guide to Snapchat creatives – optimizing for 5 Snapchat ad formats

The latest numbers tell us that the Snapchat is in, while Facebook is out. In a research conducted by Pew Research Center, we saw that only around 51% of teens use Facebook, in comparison to 71% in [...]

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