Read about smart advertising.

April 12, 2019

12 questions you need to ask your mobile marketing agency

If you're reading this, you're probably looking for a mobile marketing agency. Your head is full of questions, and we'll help you narrow it down to the most important ones. Mobile marketing is [...]

Read More

April 9, 2019

What is a hyper-casual game?

Hyper-casual games made a big entrance in the mobile game scene with the release of the Flappy Bird in May of 2013. In a matter of weeks, Flappy Bird became a global phenomenon. The game was [...]

Read More

April 8, 2019

5 most common mistakes in app marketing

If you already decided to acquire users through a paid user acquisition, you want to make sure your marketing investment consistently comes back… and stays. Competition in the world of mobile is [...]

Read More

April 4, 2019

Keyword research for App Store Optimization (ASO)

Keywords are the key! Pun intended 😂 To properly conduct keyword research, you'll have to go through a lot of words. Keyword research is the crucial part of App Store Optimization process, and if [...]

Read More

April 1, 2019

Which Google bidding strategy should you use and why?

To give you the best answer to this question, first, we need to explain Google Bidding strategies that are available at the moment. Since there are quite a few, we won't dive deep into each specific [...]

Read More

March 29, 2019

New Facebook Ads Library – all Facebook Ads in one place

Facebook is still in the spotlight following the Cambridge Analytica scandal in 2018.  Since then, Facebook invested a lot of effort in overcoming security and privacy issues and improving the [...]

Read More

March 22, 2019

The importance of App Indexing

App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for [...]

Read More

March 21, 2019

How to get your app reviewed?

If you're reading this, you're probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the [...]

Read More

March 19, 2019

Why are mobile app analytics a must?

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be [...]

Read More

March 15, 2019

What is user acquisition (UA)?

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven [...]

Read More