There are some things that you must know in order to capture customers. How to setup Facebook pixel is one of them.
So many advertisers now use Facebook to market their products, but did you know that many of them don’t use a Facebook pixel to track them?
With this easy guide on how to setup Facebook pixel we will show you numerous possibilities into how to get an edge over your competition.
So how do people setup Facebook Pixel? How does Facebook Pixel work?
Simple, pixel is a piece of code that you should place on your website’s <HEAD> tabs and it keeps track on how your visitors are actually using the website. Are they just oriented on the front page, or they spend a lot of time reading your blog? There is so much you can do with these kinds of insights. Really, among other things you can:
• Measure conversions – see which pages customers visit before they convert
• Target specific people likely to take actions – be sure your ads are seen by the people most like to act on them
• Automatically build audiences – using Facebook Custom Audiences [See How]
• Create Lookalike audiences
• Run Dynamic ads
• Track customer behavior [See what customers really want in our case-study]
So how do you create, install and setup Facebook pixel? Look at these easy steps below:
1. Create the Facebook pixel
2. Install and verify your pixel
3. Add your standard events
4. Track and optimize
1. How to create a Facebook Pixel
First thing on your list is how to get the Facebook pixel. You should start from your Facebook Ads Manager section, there should be a PIXEL section that you need to go to.
Then click on the „Create a pixel“ button. Now all you have to do is give your pixel a name, but be careful. There can only be one pixel per ad account so give it a name that represents your business.
Now click the „Create a pixel“ button and that should be it. Now you have your own tracking code. Facebook pixel code example should look like this:
If you are also managing the website that needs pixel, you can install it right away by clicking on the „Install Pixel Now“ button. If not you can email the pixel code to the person responsible for that. Just remember to point out that the code needs to be put between HEAD tabs on every page of the website.
2. How to setup Facebook Pixel (Install and Verify)
Now, after you have your code on the website you want, to setup Facebook Pixel you need first to check if it is working. If the pixel is properly placed it should send some information back to the Facebook. Check if there is some progress on the Facebook Pixel Page in your Ads Manager. Also if there is some activity pixel status should be set to „Active“.
Next thing you should see is a big graph. It looks like this:
This is the main graph that shows you total pixel traffic over a period of time. You can change the default time period on the dropdown on the top right. You should definitely check if the pixel traffic data match your website analytics report. They don’t have to be exactly the same but if they are too far apart, something is wrong and you should repeat the process or find the error.
After you checked your pixel numbers, you should also check your Events are reported properly. If you have any events (like Add to Cart or Purchase) you should see them in your Events tab just below the big main graph.
Events are CASE-SENSITIVE so make sure you have the right event added to your code.
Also, if you have problems, there is this thing called Facebook Pixel Helper. Essentially it is an extension to Chrome browser that helps you with troubleshooting and implementation while you setup Facebook Pixel. Once you have it installed a small icon will appear next to the address bar. Go to your website and click that icon, a popup will now tell you whether or not your pixel(s) are loaded and working properly.
If this Pixel Helper shows you any warnings or errors just click „Learn More“ to help resolve the issue. Mostly all the errors are within your HTML code on that page, so check it by right-clicking and selecting „Inspect“. From there you should navigate to your Facebook Pixel section and see if there is something to be done there.
More info on this subject [here]
3. How to add your Standard Events
Standard events allow you to track your customers for conversions and to build the audience. You should just copy the code of the event that you want to use, and implement it to the Facebook Pixel on the exact page you want that tracking. Again, these codes are CASE-SENSITIVE so be careful.
Here is a list of codes:
HINT: For purchase events, you can change the value and currency to better track your sales numbers.
4. How to track and optimize with Facebook Pixel
If you have passed all the steps before this, you should have already setup Facebook Pixel and have it active. Also, you should have your standard events active and ready to be tracked.
1. Ad conversion optimization
– You are optimizing your ad for conversions. For example, you are basically telling Facebook to show your ad to people who are most likely to reach the checkout page based on the information from Facebook Pixel.
2. Ad conversion tracking
– This shows you how your ad is performing by reporting on the standard events like registrations or checkouts. This data is reported as a direct result of your ad because pixel tracks the movement of your customers.
Facebook Pixel can be the most powerful tool if used properly. There are so many insights on your customers that you just can’t afford not to use it. With it, you can ACCURATELY track conversions and optimize your ads to perform better. Isn’t that the point? There is no downside to using it and so many benefits. Get back in your workstation and setup Facebook Pixel today, don’t lose more money on guessing.
In our [case study] you can check how we used Facebook pixel (among other things) to track customers and get over 600% on our investment.