Mobile whales are a rare but valuable breed of mobile users. The term is used to describe a group of mobile users that drive most of the revenue in the app. Do you know how many mobile users are whales and how much money do they spend? If you don’t have any better fish to fry, join the hunt for Moby Dick. Be warned, this is no fishing expedition.

How to make money from your app and don’t lose users while you do it? Put yourself in the users’ shoes and think about which type of ads and which monetization strategy integrates the best with your users’ point of view.