Digital Marketing

Geographic Segmentation: Definition and Examples

Geographic Segmentation: Definition and Examples

Curious how businesses customize their strategies to resonate perfectly with local markets? They use something called geographic segmentation, a clever market segmentation method, alongside demographic, psychographic, and behavioral approaches. Ready to learn how it all works? Let’s explore the magic of geographic segmentation. What is Geographic Segmentation: Definition in Marketing Let’s define geographic segmentation in …

Psychographic Segmentation: Definition, Examples, and Tips

Psychographic Segmentation: Definition, Examples, and Tips

Learn about psychographic segmentation, a type of market segmentation that helps marketers understand the psychological characteristics of their audience. What Is Psychographic Segmentation? Let’s define psychographic segmentation in a way that’s easy to understand. Psychographic segmentation is a method marketers use to group people based on their interests, habits, and beliefs. It can help you …

10 Inspiring Advertisement Examples for Marketers and Students

10 Inspiring Advertisement Examples for Marketers and Students

Need some inspiration for your next ad campaign? Check out these successful advertisement examples from the past year. I’ve included a mix of traditional and digital ads. 1. The Barbie Movie Ad Campaign One of the best advertisement examples is The Barbie movie advertising campaign. It was a clever mix of fun experiences and cool …

Marketing vs. Advertising: What’s the Difference?

Marketing vs. Advertising: What’s the Difference?

You might have heard the terms marketing and advertising used interchangeably. But are marketing and advertising the same thing? Let’s untangle this puzzle together. Understanding the important distinction between marketing vs advertising will reveal how they uniquely contribute to business success. Are Marketing and Advertising the Same Thing? In short, no, marketing and advertising are …

What Is an Advertisement? Definition, Types, and Examples

What Is an Advertisement? Definition, Types, and Examples

Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

10 VR Game Trends for 2024: How the Market Is Evolving

10 VR Game Trends for 2024: How the Market Is Evolving

The VR games market is evolving and maturing. It’s predicted to almost double in size in 2024 and grow at a CAGR of 42%. (Newzoo) That’s thanks to key developments in VR technology, hardware, and software that drive the market forward. Here are the most important VR game trends you should know about. Data source: …

VR Games Market in 2024 and Beyond: An Overview

VR Games Market in 2024 and Beyond: An Overview

The VR games market is experiencing a resurgence due to more affordable hardware and software, more high-quality content, and ties with the metaverse. Here’s what you need to know about it. This overview of the VR games market includes VR history, VR adoption, VR gamers, VR game revenues, VR game trends, top headsets, and more! …

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide

When creating ads, there are usually a couple of ideas on the table.  In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain.  In order to …

Facebook and Snapchat: Key Elements of an App Install Ad

Facebook and Snapchat: Key Elements of an App Install Ad

In this article, we’ll go through the key elements of an ad on Facebook and Snapchat.

Stop Making These Facebook Ad Mistakes When Marketing Mobile Games

Stop Making These Facebook Ad Mistakes When Marketing Mobile Games

Creating Facebook Ads can seem like a simple task, but there are many mistakes you can make while you’re creating ads. We’ve listed 5 most common Facebook Ads mistakes, and avoiding them will make sure your ads have better reach and performance on the biggest social media network.

TikTok Q1 2020 Updates

TikTok Q1 2020 Updates

Did you know that TikTok was the most downloaded social media app in February 2020? That’s right, TikTok is taking over the social media world and its user base is growing rapidly. That represents a huge opportunity for marketers. However, in order to successfully advertise on TikTok, it’s crucial to stay up-to-date with all the …

Facebook Ad Account Disabled – Minimizing The Damage With Safety Switch

Facebook Ad Account Disabled – Minimizing The Damage With Safety Switch

In this article, I’ll cover why you’re seeing the notorious message “ad account disabled” on Facebook ad manager. But, don’t be afraid as we are going to show you how to minimize the damage if your ad account gets flagged. Facebook has become the undisputed king of digital marketing, no matter if you’re trying to …

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