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April 26, 2019

Top 5 app monetization strategies

Have you ever accidentally left your phone at home and had a slight panic attack when you realized you don’t have your phone on you? Let’s be honest, can you imagine one day without your [...]

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April 25, 2019

How to optimize for Google UAC (Universal App Campaigns)?

The development of technology, smartphones, and the Internet inevitably changed how we do marketing. Nowadays, you don’t have to own a tv network to reach millions of people. Laptop and internet [...]

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April 24, 2019

5 tips to increase conversions using Facebook ad images

Do you know the story of Sisyphus from Greek mythology? He had to push a boulder to the top of a mountain, yet every time he got to the top it rolled back down and he had to start over [...]

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April 23, 2019

How to use Google Keyword Planner for Keyword Research

Google is huuuuge! 🌍 We don’t need to state the obvious. There is a Google tool for pretty much anything you might need to analyze, advertise or research. Were you aware that Google acquired [...]

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April 19, 2019

Apple Search Ads – what are they and how to use them?

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most [...]

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April 12, 2019

12 questions you need to ask your mobile marketing agency

If you're reading this, you're probably looking for a mobile marketing agency. Your head is full of questions, and we'll help you narrow it down to the most important ones. Mobile marketing is [...]

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April 8, 2019

5 most common mistakes in app marketing

If you already decided to acquire users through a paid user acquisition, you want to make sure your marketing investment consistently comes back… and stays. Competition in the world of mobile is [...]

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April 1, 2019

Which Google bidding strategy should you use and why?

To give you the best answer to this question, first, we need to explain Google Bidding strategies that are available at the moment. Since there are quite a few, we won't dive deep into each specific [...]

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March 29, 2019

New Facebook Ads Library – all Facebook Ads in one place

Facebook is still in the spotlight following the Cambridge Analytica scandal in 2018.  Since then, Facebook invested a lot of effort in overcoming security and privacy issues and improving the [...]

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March 13, 2019

Facebook Ads Manager updates in 2019 you need to know

Updates of Facebook Ads Manager happen regularly and often overnight. Entire Facebook advertising process is optimized, so it shortens the time needed to create campaigns in Ads Manager. Q1 of 2019 [...]

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