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April 30, 2019

Rebirth of Auto created custom intent audiences in Google Ads

What if I told you that there are specific audiences in Google Ads system that are created specifically just for you with the power of Google machine learning? Requiring only minimal effort from your [...]

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April 25, 2019

How to optimize for Google UAC (Universal App Campaigns)?

The development of technology, smartphones, and the Internet inevitably changed how we do marketing. Nowadays, you don’t have to own a tv network to reach millions of people. Laptop and internet [...]

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April 23, 2019

How to use Google Keyword Planner for Keyword Research

Google is huuuuge! 🌍 We don’t need to state the obvious. There is a Google tool for pretty much anything you might need to analyze, advertise or research. Were you aware that Google acquired [...]

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April 1, 2019

Which Google bidding strategy should you use and why?

To give you the best answer to this question, first, we need to explain Google Bidding strategies that are available at the moment. Since there are quite a few, we won't dive deep into each specific [...]

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