April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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April 16, 2019

The ultimate guide to Snapchat creatives – optimizing for 5 Snapchat ad formats

The latest numbers tell us that the Snapchat is in, while Facebook is out. In a research conducted by Pew Research Center, we saw that only around 51% of teens use Facebook, in comparison to 71% in [...]

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April 4, 2019

Keyword research for App Store Optimization (ASO)

Keywords are the key! Pun intended 😂 To properly conduct keyword research, you'll have to go through a lot of words. Keyword research is the crucial part of App Store Optimization process, and if [...]

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March 22, 2019

The importance of App Indexing

App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for [...]

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March 21, 2019

How to get your app reviewed?

If you're reading this, you're probably wondering how to get your app reviewed. App development is a process that requires great skill, time and efforts. Developing a great product is only half the [...]

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March 19, 2019

Why are mobile app analytics a must?

If you’re just starting in the app&game business, your head might be riddled with questions. You might be wondering if everything works properly and what are users doing in your app. To be [...]

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March 14, 2019

A Complete Guide to ASO (App Store Optimization)

The process of ASO (App Store Optimization) consists of two main parts - optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find [...]

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