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May 21, 2019

Who is a modern mobile gamer? (shifts of the ‘gamer’ demographics)

We all have an idea of a "gamer". But as technology changes, so do the habits of people change. The modern mobile gamer is far off the "gamer" stereotype. Google named “mobile gaming” the future [...]

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May 17, 2019

How to choose an App Monetization Platform?

The business of mobile apps and games sounds fun? Well, to actually turn an app or game into business, you'll need to monetize it, and for that, you'll need a right partner, a right app monetization [...]

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May 15, 2019

How to calculate and increase your ARPU and ARPDAU?

When I first started my job, to be honest, I was a bit overwhelmed with all the abbreviation, new terms, and lingo of the mobile gaming industry. Terms like ARPU and ARPDAU sure can sound confusing [...]

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May 10, 2019

What are “mobile games whales” and how to catch ‘em all?

What are "mobile games whales", the mysterious creatures of the mobile games sea? If you've never encountered this term, we'll explain it in this article.There are plenty of fish in the sea. But not [...]

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April 29, 2019

How to use social media for growing your mobile app or game?

Can you imagine a single day passing without checking social media networks for news, using them for communication, finding inspiration or just for fun? Social media networks have inevitably [...]

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April 26, 2019

Top 5 app monetization strategies

Have you ever accidentally left your phone at home and had a slight panic attack when you realized you don’t have your phone on you? Let’s be honest, can you imagine one day without your [...]

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April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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April 16, 2019

The ultimate guide to Snapchat creatives – optimizing for 5 Snapchat ad formats

The latest numbers tell us that the Snapchat is in, while Facebook is out. In a research conducted by Pew Research Center, we saw that only around 51% of teens use Facebook, in comparison to 71% in [...]

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April 9, 2019

What is a hyper-casual game?

Hyper-casual games made a big entrance in the mobile game scene with the release of the Flappy Bird in May of 2013. In a matter of weeks, Flappy Bird became a global phenomenon. The game was [...]

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March 14, 2019

A Complete Guide to ASO (App Store Optimization)

The process of ASO (App Store Optimization) consists of two main parts - optimizing the app page and optimizing the search page. Ranking high in the search results means your future user will find [...]

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