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Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

Mobile MOBA Games Market: Key Trends and Predictions for 2024

Mobile MOBA Games Market: Key Trends and Predictions for 2024

In 2023, the mobile MOBA games market stands full of potential. This article sheds light on the various facets that are influencing growth and is focused on the current state of the market and emerging trends, Keep reading to uncover developments in the world of MOBA games and stay updated on the evolving market dynamics. …

IP-Based Mobile Games: Why They’re Dominating the Industry

IP-Based Mobile Games: Why They’re Dominating the Industry

Did you know that almost a quarter of mobile game revenue in the United States was generated by IP-based mobile games? (SensorTower) That’s not surprising considering branded mobile games attract big spenders, i.e., those who spend more than $25 per month on mobile games. (Newzoo) Brand IPs also help game publishers reach their audience in …

Key Blockchain Gaming Trends for 2024

Key Blockchain Gaming Trends for 2024

By closely examining the blockchain market and analyzing hundreds of blockchain statistics, I’ve identified key blockchain gaming trends for 2024. Here’s what you need to know! 1. Blockchain Gaming Is Driving Crypto and NFT Adoption Crypto still hasn’t reached mass adoption. The same goes for NFTs and web3 gaming. However, it’s safe to say they …

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Hybrid-Casual Games: The Recipe for Long-Term Engagement

Everybody knows about casual and hyper-casual games. But have you heard of hybrid-casual games? This relatively new mobile gaming genre is taking the mobile game market by storm because of its unique fusion of different genres. Many claim hybrid-casual games have superior engagement and retention, which leads to more successful monetization. Learn all about it …

Pay-to-Earn Games: All You Need to Know

Pay-to-Earn Games: All You Need to Know

Over the years, gamers have grown accustomed to free-to-play games. As a result, previously popular pay-to-play games have been left behind.  But, in the last couple of years, another pay-to model grew in popularity – pay-to-earn games.  This happened due to the rise of blockchain technology and its expansion to the gaming industry.   Here’s everything …

Play-to-Earn Games 101: How Do They Work?

Play-to-Earn Games 101: How Do They Work?

Play-to-earn games have been the talk of the town for a while now.  Some say that crypto games will revolutionize modern gaming, while others are more skeptical.  You don’t really have an opinion yet? Feel like you don’t understand play-to-earn games to the fullest yet? You’ve come to the right place.  By reading this article, …

Blockchain Gaming: The Future of Gaming?

Blockchain Gaming: The Future of Gaming?

Blockchain gaming seems complicated to you? Looking for an article to explain it in a simple manner?  You’ve come to the right place.  In this article, we’re bringing you the basics of blockchain gaming. You’ll find out how it works, what it has to do with cryptocurrencies, and much more.  Since our focus is mobile …

GAMEE Launches Blockchain Mobile Gaming Platform Arc8

GAMEE Launches Blockchain Mobile Gaming Platform Arc8

GAMEE launches blockchain mobile gaming platform Arc8. The company is backed by Animoca Brands, which recently raised $65 million.  For years, GAMEE has operated a real-money mobile gaming platform that is funded by ads. However, now they’ve decided to venture into the world of blockchain. Their blockchain project, Arc8, has launched on Apple’s App Store …

Sky Mavis’ NFT Game Generates $2 Billion in Sales

Sky Mavis’ NFT Game Generates $2 Billion in Sales

The NFT market is once again a hot topic in the headlines. This time, Sky Mavis’ NFT game has generated a good profit for the company – more than $2 billion. Axie Infinity, a strategy mobile game, has reached first place among collectibles, according to DappRadar. Axie Infinity – An Example of NFT Trading Success …

Mixing Genres into Hybrid Mobile Games: A Success Formula?

Mixing Genres into Hybrid Mobile Games: A Success Formula?

Is mixing genres into a single game a good or a bad idea? How can you get the best out of both worlds?   To answer these questions, I analyzed hybrid mobile games.  Find out what hybrid games are, why they are a hot mobile game market trend, how they should work, and more.  Let’s dive …

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

Gaming Talks: Joel Julkunen on Top Mobile Game Trends & Features

In our first edition of Gaming Talks, we do a deep dive into the hottest mobile game trends & features, with Joel Julkunen.  Joel is the Vice President and Co-Founder of GameRefinery, a company specialized in predictive and prescriptive analytics in the mobile game industry. Here’s what he has to say about these important topics.  …

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