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Snapchat Ad Formats: A Definitive Guide

Snapchat Ad Formats: A Definitive Guide

So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).

You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.

How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place.  In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game.  But first, here are the basics of ASO …

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Which Google Bidding Strategy Should You Use and Why?

Which Google Bidding Strategy Should You Use and Why?

Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

The Facebook Ads Library – All Facebook Ads in One Place

The Facebook Ads Library – All Facebook Ads in One Place

If you ever wanted to see how much a certain politician spent on ads on Facebook or you just wanted to do competitor research, now you can access a library of all ads currently running from across Facebook Products.

Social Media Networks: Top 16 by Number of Active Users

Social Media Networks: Top 16 by Number of Active Users

This article will list the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Snapchat.

How to Choose the Right GEO for Your Next Media Buying Campaign

How to Choose the Right GEO for Your Next Media Buying Campaign

What’s the right GEO for your next media buying campaign? If you are a business owner, marketing, or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new product. Penetrating a new market can often be hard and challenging. But if it’s done properly, …

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How To Apply 5 Stages Of Market Awareness On Facebook

How To Apply 5 Stages Of Market Awareness On Facebook

Wondering how some companies get to spend $10K, $20K, or $50K a day, just on Facebook Ads, while you can’t even spend $100 per day and keep your CPA in the goal range? Here’s the secret — it’s not just about CPC, CPM, CPA, or other C-metrics showing a correlation between the price and desired action. I’m not saying those metrics …

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Digital Marketing Budget – Planning and Management Guide [How to + Example]

Digital Marketing Budget – Planning and Management Guide [How to + Example]

Let’s face it: a lot of people have problems with setting their advertising budget. Even more, people struggle with their digital marketing budget. Well, rest assured, I’ve got you covered in this one… My background in finance taught me small companies often fail because they lack budget planning. Big companies fail because their budget has …

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