Learn about psychographic segmentation, a type of market segmentation that helps marketers understand the psychological characteristics of their audience. What Is Psychographic Segmentation? Let’s define psychographic segmentation in a way that’s easy to understand. Psychographic segmentation is a method marketers use to group people based on their interests, habits, and beliefs. It can help you …

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Need some inspiration for your next ad campaign? Check out these successful advertisement examples from the past year. I’ve included a mix of traditional and digital ads. 1. The Barbie Movie Ad Campaign One of the best advertisement examples is The Barbie movie advertising campaign. It was a clever mix of fun experiences and cool …

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Understanding your audience is crucial for mobile marketing, where customer preferences and needs are as diverse as ever. This is where the concept of market segmentation comes into play. This approach helps your business meet diverse customer needs more effectively. In this article, we explore what market segmentation involves, its types, and its purpose. I’ll …

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Getting users to come back and stay hooked on your app or game is what re-engagement is all about. It’s super important for marketing and advertising in general, and even more so for mobile app marketing. Think about it: people have tons of apps to choose from. So, keeping their attention? That’s the real game. …

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You might have heard the terms marketing and advertising used interchangeably. But are marketing and advertising the same thing? Let’s untangle this puzzle together. Understanding the important distinction between marketing vs advertising will reveal how they uniquely contribute to business success. Are Marketing and Advertising the Same Thing? In short, no, marketing and advertising are …

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In this guide for app developers and marketers, you’ll learn how to market an app and grow your mobile business. These mobile app marketing strategies and examples are not just about increasing downloads but acquiring engaged users who keep coming back. But first, let’s define mobile app marketing and why it’s essential for your app. …

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Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing and advertising. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what …

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In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …

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Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

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In the ever-evolving landscape of mobile marketing, attribution models remain the compass for professionals who navigate through vast oceans of data. But as privacy norms shift, these models are no longer just about leveraging data. They are about understanding and adapting to a more complex ecosystem. The rapid and seismic shifts in the privacy landscape, …

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The VR games market is evolving and maturing. It’s predicted to almost double in size in 2024 and grow at a CAGR of 42%. (Newzoo) That’s thanks to key developments in VR technology, hardware, and software that drive the market forward. Here are the most important VR game trends you should know about. Data source: …

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