Did you know game publishers earn an average of $6.50 for every dollar they spend on mobile game influencer marketing? Yep, some even earn up to $20 for every dollar spent. If done right, collaborating with influencers to promote a mobile game can be incredibly successful. It’s no secret that this is a very lucrative …

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This is a guest blog post by InMobi: In the realm of digital marketing, there have historically been two camps: brand marketing and performance marketing. Brand marketing was focused on awareness and other top-of-the-funnel benchmarks, while performance marketing was focused further down the funnel on goals like prospects, leads, downloads/installs, purchases, sign-ups, re-engagements, etc. But, …

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In-app advertising is one of the biggest mobile game monetization trends in 2023. It is a great way for mobile game publishers to earn money off their games. However, in-game advertising revenue depends on the type of mobile game ad formats you choose. That’s why I have put together an overview of the most important …

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Creating an outstanding mobile game is one thing but monetizing it is a different beast entirely. There are many monetization strategies you can choose from. However, not all of them work. That’s why we have compiled a list of top mobile game monetization trends. If used right, these strategies will maximize your mobile game revenue.  1. …

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The last year has posed significant challenges for the mobile gaming industry. There’s been a noticeable decline in mergers and acquisitions, and funding has become scarce. Unfortunately, this has also led to job losses for some of our colleagues. However, the future of mobile gaming is not entirely bleak. There are clear signs of recovery …

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If you want your app to grow and be one step ahead of the competition, you need data. Lots of it. You need to know what’s going on in the app market and what your competitors are doing. That’s the only way you can get ahead. But how do you get all that app data …

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While some proclaim traditional marketing is dead, others still hold on to it. So who’s right? Since the mobile marketing vs. traditional marketing debate is still going on, we’re going to weigh in on it. If you ever wondered what the advantages and disadvantages of each one are, now you’re going to find out. We …

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Mobile marketing and social media rule the marketing world. There are billions of social media users across the globe. Add to that the fact that almost all of these people use mobile devices to access the Internet, and you can clearly see why marketers are focusing on mobile and social media marketing. If you’re not …

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If you’re reading this, you’re probably looking for a mobile marketing agency. Your head is full of questions, and we’ll help you narrow it down to the most important ones.

Looking for a way to advertise your mobile app or game, but you want it to follow marketing trends and feel personal and subtle like you’re not even advertising? I have a solution for you – mobile app influencer marketing.  In this article, I will present you tips and tricks for mastering your mobile app …

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Mobile marketing used to be just a small part of digital marketing. Nowadays, it’s the most important channel for reaching customers, and companies recognize its many benefits. To keep up with this dynamic market, make sure to check out our list of mobile marketing statistics and trends for 2024. Mobile Marketing Market Statistics To start …

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