60 Best Interactive Story Games in 2024
If you’re into story games that are more about the journey and the story than fast-paced action, check out this list. I’ve curated the best interactive story games where your choices impact story outcomes. Heavy Rain Heavy Rain is a game developed by Quantic Dream that really stands out because of its unique narrative and …
K-factor might sound like something straight out of a science fiction novel, but it’s actually a powerful metric in the marketing universe. It’s also known as the viral coefficient, which is a clue as to what it’s about. Let’s explore what K-Factor is, how to calculate it, and why it’s such a big deal for anyone …
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Essential Mobile Marketing Trends for 2024 [Expert Insights]
We always describe the mobile marketing industry as ever-changing, fast-paced, and unpredictable. This is particularly accurate for the last few years following the pandemic – a lot has changed. When it comes to mobile marketing trends, we are not only talking about tech advancements like AI. We must also consider how privacy changes have impacted how …
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The Ultimate Guide for Marketing Card Games in 2024
Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …
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How to Advertise Puzzle Games? Best UA Tips & Trends
Want to learn how to successfully advertise puzzle games? You’re in the right place! This guide is packed with handy tips to put your game in the limelight. Get ready to explore effective user acquisition strategies, see standout ad examples, and catch up with the latest creative trends. It’s all about making your game shine …
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How to Advertise Casual Mobile Games: Tips for Success
The casual games industry is a thriving marketplace where success depends on user acquisition. Knowing how to effectively advertise casual mobile games is essential, and paid advertising plays a critical role in this arena. This article dives into proven user acquisition strategies, creative trends, and examples from leading casual games. Ready to level up your …
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55 Best Mobile App Conferences 2024 [Complete List]
Attending mobile app conferences offers a unique opportunity to stay ahead in the fast-paced mobile app and games industry. These events not only serve as a platform for networking and learning about the latest industry trends but also play a crucial role in shaping the future of mobile gaming and apps. Whether you’re an app …
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Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.