Zynga acquires 3 Turkish hyper-casual studios through Rollic, their subsidiary. Rollic has announced they had recently closed acquisitions of three mobile game studios: ByteTyper, Creasaur Entertainment, and ZeroSum.
Furthermore, Zynga stated that all of these studios had previously worked with Rollic. Additionally, the studios will continue to develop original mobile games under the Rollic umbrella.
Rollic co-founder Burak Vardal shared the Rollic team’s excitement about these acquisitions. Vardal stated that the studios created mind-teasing games with attractive visuals. He explained that they were thrilled to utilize the studios’ creativity and development skills.
Moreover, Vardal noted that all of these acquisitions would further their strategy of expanding the company’s in-house network of innovative developers. Additionally, he said they were thrilled to expand Rollic’s portfolio of creative mobile games.
About the Studios
ByteTyper, one of the newly-acquired studios, has had a couple of hits mobile games. Some of those games were Firefighter Hero and Racing Online. Moreover, when the studio joined Rollic, they also made Touchdrawn, a rugby-themed sports game. Since its release, Touchdrawn has achieved over a million downloads on both the App Store and Google Play. (GameRefinery)
According to the number of downloads on Google Play, their most popular game is Racing Online. On Google Play, the game has over ten million downloads.
Moreover, the second studio, Creasaur Entertainment, is behind hit games like Money Maker 3D and Hit Guys. Both games, according to GameRefinery, have received more than a million downloads on iOS since they were released.
The last studio, Zerosum, released Barista Life, Long Nails 3D, and Off-Road Race with Rollic. Barista Life and Long Nails 3D have both received more than a million downloads on both App Store and Google Play. (GameRefinery)
Zynga’s Future Plans
Rollic, according to Zynga, recently celebrated its first anniversary of joining Zynga. Moreover, they stated that Rollic had surpassed more than a billion total downloads worldwide.
Three of their games, Zynga noted, had reached more than 100 million downloads each. Furthermore, they stated that 16 Rollic games had reached the top free downloaded game positions in the U.S. App Store ranks to date.
These milestones would make Rollic one of the biggest hyper-casual publishers in the world, Zynga noted. Moreover, they said that would demonstrate the company’s ability to utilize data insights across their games since they continued developing and publishing hit games.
Besides the acquisition of the three Turkish studios, Zynga also revealed how they were ready to expand their portfolio further from mobile. They said they’d aim to break into the console industry.
The game Star Wars: Hunters is first on Zynga’s cross-platform expansion list. They stated that the game would be coming out on iOS, Android, and Nintendo Switch.
This move is a big one for Zynga since they’ve built their brand on mobile and web free-to-play games such as Farmville. In order to expand further into the console gaming industry, Zynga has acquired developers Natural Motion and Echtra.
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