Mobile Marketing

May 24, 2019

How are you sabotaging the revenue of your app?

Choosing to monetize your app through ads is common, but it is not necessarily easy. To make your app's revenue steady and valuable, you need a significant user base as well as quality ads that will [...]

By Slavica Grgić in Digital Marketing, Facebook Ads, Mobile Marketing

May 23, 2019

5 steps for successful A/B testing of your mobile ads

A/B testing of your ads doesn't have anything to do with the alphabet. It has more to do with testing two different creatives to figure out what works the best. Do you know that moment when [...]

By Slavica Grgić in Mobile Games

May 21, 2019

Who is a modern mobile gamer? (shifts of the ‘gamer’ demographics)

We all have an idea of a "gamer". But as technology changes, so do the habits of people change. The modern mobile gamer is far off the "gamer" stereotype. Google named “mobile gaming” the future [...]

By Slavica Grgić in Mobile Apps, Mobile Games, Mobile Marketing, User Acquisition

May 17, 2019

How to choose an App Monetization Platform?

The business of mobile apps and games sounds fun? Well, to actually turn an app or game into business, you'll need to monetize it, and for that, you'll need a right partner, a right app monetization [...]

By Slavica Grgić in Facebook Ads, Mobile Marketing, Uncategorized

May 16, 2019

Grow your business with Facebook Groups

Facebook Groups have always been a mysterious and integral part of the biggest social media network. The primary idea behind Facebook is communication, and Facebook groups provided a unique way to [...]

By Slavica Grgić in Analytics, Mobile Apps, Mobile Games, Mobile Marketing

May 15, 2019

How to calculate and increase your ARPU and ARPDAU?

When I first started my job, to be honest, I was a bit overwhelmed with all the abbreviation, new terms, and lingo of the mobile gaming industry. Terms like ARPU and ARPDAU sure can sound confusing [...]

By Slavica Grgić in Digital Marketing, Mobile Marketing

May 10, 2019

8 Google Chrome Extensions for marketers that will make your life easier

Google Chrome extensions are helpful tools that are easy to install and simple to use. They’re usually versions of already functional web-apps, offering you a new type of functionality. You can [...]

By Slavica Grgić in Mobile Games, User Acquisition

May 10, 2019

What are “mobile games whales” and how to catch ‘em all?

What are "mobile games whales", the mysterious creatures of the mobile games sea? If you've never encountered this term, we'll explain it in this article.There are plenty of fish in the sea. But not [...]

By Slavica Grgić in Digital Marketing, Mobile Marketing

May 8, 2019

Privacy is not a problem for Google! Everything you need to know about Google’s Keynote I/O 2019

Google Keynote I/O is technically a developers conference, but tech geeks all over the world gather to watch it, guessing what Google will present this year. Privacy is still a big issue and Google [...]