20 Best Affiliate Marketing Tools for Beginners & Pros

Running profitable campaigns isn’t just about picking the right offers. You also need to have the right affiliate marketing tools at your disposal.

From tracking platforms and ad spy software to landing page builders and creative design apps, the tools you use can make or break your results.

In this guide, I’ll walk you through some of the best options out there, explaining what they do, why they matter, and how much they cost. Think of it as a complete toolkit to help you optimize, scale, and simplify your affiliate campaigns.

1. Google Ads

If you want search, YouTube, and Display traffic you can control down to the keyword, Google Ads is your friend. You set the budget, targeting, and bids – and only pay when people actually interact with your ads. It’s flexible, global, and great for testing offers fast.

Features

• Run search, YouTube, and display campaigns from one platform.
• Choose between manual bidding or Smart Bidding options like Target CPA/ROAS.
• Set daily budgets per campaign with easy adjustments anytime.
• Track conversions across keywords, devices, and audiences.
• Share budgets across multiple campaigns or set total spend limits for specific ad types.

Pricing

• No subscription fees – Google Ads is pay-per-click or pay-per-impression.
• You choose an average daily budget, which Google smooths across the month.
• For Smart Bidding, it’s recommended to set daily budgets a few times higher than your target CPA.
• New advertisers often get promotional credits after hitting a spend threshold.

2. Meta (Facebook/Instagram) Ads

If you want to reach people where they spend most of their time, Meta Ads is one of the best options. With access to Facebook, Instagram, Messenger, and Audience Network, you can show ads across multiple placements in one campaign.

Precise targeting options are what make Meta Ads stand out – you can reach people based on their interests, behaviors, or even create lookalike audiences from your existing customers. For affiliates, this means you can test niches quickly and scale once you find a winner.

Features

• Run ads across Facebook, Instagram, Messenger, and Audience Network.
• Choose from ad formats like images, videos, carousels, Stories, and Reels.
• Build custom audiences from website visitors, email lists, or app users.
• Use lookalike audiences to find new people similar to your best customers.
• Track conversions with the Meta Pixel and retarget visitors who didn’t convert.
• Campaign optimization driven by Meta’s powerful delivery algorithm.

Pricing

• No subscription fees – costs are based on clicks, impressions, or conversions.
• Minimum daily budget starts at $1 for awareness campaigns or $5 for conversion campaigns.
• Average costs vary widely depending on the niche and competition.
• Full control over daily and lifetime budgets, with flexibility to pause or scale anytime.

3. Taboola

If you’ve ever seen those “Around the Web” or “Recommended for You” sections at the bottom of articles, that’s Taboola in action. It’s a native advertising platform that helps you get your content-style ads on premium publisher sites like news outlets and blogs.

For affiliates, Taboola is a solid way to drive large volumes of traffic to pre-sell pages or advertorials while blending in naturally with the content people are already reading.

Features

• Place native ads across a massive network of high-traffic publisher sites.
• Target by country, device, interests, and more.
• Whitelist or blacklist publishers to control where your ads show.
• Automated optimization adjusts bids and placements for better performance.
• Detailed analytics on impressions, clicks, conversions, and engagement.

Pricing

• No monthly subscription – purely pay-per-click.
• Average CPC usually ranges between $0.25–$0.60 on desktop (often lower on mobile).
• Recommended starting point is at least $50 per day per campaign for stable optimization.
• Budgets and bids are fully customizable depending on your goals.

4. PropellerAds

PropellerAds is a traffic source known for high-volume and low-cost ads like push notifications, popunders, and interstitials. It’s especially popular with affiliates because you can test offers cheaply and scale fast once you find something that converts. The platform gives you access to a global audience, making it a strong option if you’re running campaigns in multiple geos or niches.

Features

• Multiple ad formats: push notifications, in-page push, popunders, and interstitials.
• Granular targeting by country, OS, browser, mobile carrier, and user activity level.
• CPA Goal automation that auto-optimizes bids toward your target CPA.
• Real-time reporting with an intuitive dashboard.
• Segmentation of push subscribers by activity (high, medium, low) for better ROI.

Pricing

• No subscription fees – fund your account and pay for traffic.
• Minimum deposit: $100 to start running campaigns.
• Supports CPM, CPC, and CPA Goal bidding models.
• Clicks can cost just a few cents or even fractions of a cent depending on the GEO and format.

5. Voluum

Voluum is one of the most popular tracking platforms in affiliate marketing. It’s designed to give you full visibility into your campaigns, no matter which traffic source you’re using.

Instead of relying on scattered reports from ad platforms, Voluum pulls everything into one place, letting you see exactly which ads, keywords, and placements are driving conversions.

For affiliates running multiple campaigns at scale, it’s an essential tool for optimization.

Features

• Real-time tracking of every visit, click, and conversion.
• Supports multiple traffic sources and affiliate networks in one dashboard.
• A/B testing tools to compare offers, creatives, or landing pages.
• Rule-based traffic distribution to send users to the best-performing pages.
• Fraud detection to identify bots and suspicious traffic.
• Automation tools that increase traffic to winning ads automatically.
• Mobile app for campaign monitoring on the go.

Pricing

• Profit plan: $199/month (up to 1M events and 20 active campaigns).
• Scale plan: $349/month (up to 5M events, more campaigns, advanced features).
• Higher Business plans (Startup, Agency, Enterprise) from $599/month and up, with larger limits.
• 14-day free trial available.

6. RedTrack

RedTrack is another powerful tracking and attribution tool built for today’s challenges, especially after iOS14 and cookie restrictions. It focuses on cookieless tracking, making sure you don’t lose valuable conversion data.

For affiliates, that means you can trust the numbers you’re seeing and make smarter decisions about where to spend your budget.

Features

• Real-time campaign tracking across multiple traffic sources and affiliate networks.
• Cookieless attribution using server-side tracking and conversion APIs.
• Integrations with 50+ ad platforms and networks for seamless data flow.
• Smart links that rotate offers automatically for better performance.
• Automation rules to pause poor-performing ads or scale winners.
• Team collaboration with multi-user workspaces and roles.

Pricing

• Solo plan: $149/month (1 user, ~3M events/month, unlimited campaigns).
• Team plan: $399/month (up to 5 users, 10M events/month).
• Enterprise plan available with custom pricing for higher volumes.
• 14-day free trial included.

7. Adplexity

Adplexity is one of the most trusted ad spy tools in affiliate marketing.

It gives you access to competitor ads across multiple traffic types, so you can see what’s working before you spend your own budget testing blindly. For affiliates, this is a huge time and money saver – you can spot winning ads and funnels and model your own campaigns after proven strategies.

Features

• Different modules for Native, Push, Mobile, Desktop, Adult, and E-commerce.
• Search ads by keyword, advertiser, domain, affiliate network, or GEO.
• See creatives, headlines, landing pages, and publisher placements.
• Download landing pages for analysis and inspiration.
• Data updated frequently to show what’s trending in real time.

Pricing

• Push: $149/month
• Mobile: $199/month
• Desktop: $199/month
• Native: $249/month
• Adult: $199/month

• Discounts available for annual subscriptions.

8. AdSpy

AdSpy is a massive social media ad intelligence tool focused on Facebook and Instagram.

It’s perfect if you want to know what kinds of ads competitors are running, what creatives are getting engagement, and even what people are saying in the comments.

With access to one of the largest ad databases out there, it’s a go-to for affiliates who run paid social campaigns.

Features

• Database of over 180M+ Facebook and Instagram ads in 200+ countries.
• Search ads by keywords, advertiser name, domain, or even text in comments.
• Affiliate-friendly filters like affiliate network or offer ID search.
• Breakdowns by audience demographics such as age and gender.
• See landing pages linked to ads without cloakers blocking you.

Pricing

• One plan only: $149/month with virtually unlimited searches and data access.
• Occasionally promo codes or discounts are available.

9. SEMrush

SEMrush is an all-in-one research tool that’s great for both SEO and PPC. For affiliates focused on paid traffic, it’s especially helpful for competitive keyword and ad research.

You can see what keywords competitors are bidding on, what their ads look like, and even which display banners they’ve run. This takes out the guesswork and gives you a clear picture of how others are driving traffic profitably.

Features

• Advertising Research shows competitor keywords, ad copy, and landing pages.
• Display Ads spy tool reveals banners competitors run on Google Display Network.
• In-depth keyword research with volume, CPC, and difficulty metrics.
• Traffic Analytics to estimate any site’s traffic sources and volumes.
• Backlink analysis and PLA (Product Listing Ads) research.

Pricing

• Pro plan: $119.95/month (core features, great for individuals).
• Guru plan: $229.95/month (more limits, content tools).
• Business plan: $449.95/month (extended limits, agency-level features).
• Free limited account available with restricted data access.

10. iSpionage

iSpionage is a PPC spy tool designed to uncover competitor strategies on Google Ads and Bing Ads. Instead of guessing which keywords or ads will work, you can see what your competitors are spending money on and how their campaigns perform over time. This makes it much easier to find profitable keywords and ad copy to test in your own campaigns.

Features

• Discover competitor keywords, ad positions, and ad copy variations.
• Keyword Effectiveness Index (KEI) to rank keywords by potential performance.
• Campaign Watch alerts you to changes in competitor PPC campaigns.
• Insights into both paid search and organic SEO rankings.
• Access to competitor landing pages for inspiration and analysis.

Pricing

• Free limited account with up to 10 searches per day.
• Starter plan: $59/month (more extensive keyword and ad data).
• Higher-tier plans available with larger limits and advanced features.

11. ClickFunnels

ClickFunnels is a funnel builder that makes it easy to create landing pages, bridge pages, and entire sales funnels without touching a line of code. For affiliates, it’s perfect when you need a quick pre-sell page or want to test different funnels to see what converts best.

The drag-and-drop editor and ready-made templates mean you can go from idea to live page in minutes.

Features

• Drag-and-drop funnel builder with pre-designed templates.
• A/B split testing to optimize landing pages and funnels.
• Built-in email automation (Follow-Up Funnels) on higher plans.
• One-click upsells, downsells, and order bumps.
• Integrations with popular email services and payment processors.

Pricing

• Launch plan: $97/month (1 workspace, unlimited funnels/pages).
• Scale plan: $197/month (up to 5 workspaces, more features).
• Optimize plan: $297/month (additional workspaces and priority support).
• 14-day free trial available.

12. Unbounce

Unbounce is a landing page builder built to help marketers boost conversions.

It’s ideal for affiliates who want fast, reliable pages that look professional without hiring a developer.

With its drag-and-drop editor and conversion-focused templates, you can quickly build pages that are optimized for your paid traffic campaigns.

Features

• Easy-to-use drag-and-drop landing page editor.
• Library of conversion-optimized templates for different goals.
• Built-in A/B testing to compare page variations.
• Smart Traffic AI that automatically routes visitors to the best-performing variant.
• Pop-ups and sticky bars to capture more leads.
• Integrates with email, CRM, and other marketing tools.

Pricing

• Build plan: $99/month (up to 20,000 visitors).
• Experiment plan: $149/month (adds A/B testing).
• Optimize plan: $249/month (higher traffic limits and more advanced features).
• 14-day free trial included.

13. Canva

Canva is the go-to design tool if you’re not a professional designer but still want high-quality ad creatives.

From Facebook images to YouTube thumbnails, Canva makes it quick and easy to produce eye-catching visuals for your campaigns.

Features

• Thousands of customizable templates for ads, social media, and more.
• Drag-and-drop editor with stock photos, icons, fonts, and shapes.
• Magic Resize to instantly adapt one design into multiple ad sizes.
• Background remover and advanced editing tools in Pro.
• Supports basic video editing and animations.
• Collaboration features with team access and brand kits.

Pricing

• Free plan with access to many templates and basic features.
• Pro plan: $12.99/month or $119.99/year (1 user, full library, premium tools).
• Teams plan: $14.99/month for up to 5 users (additional users extra).
• Enterprise plan available with custom pricing.

14. AdCreative.ai

AdCreative.ai uses artificial intelligence to generate ready-to-use ad creatives and even suggest ad copy. Instead of spending hours designing different variations, you can have dozens of ad images created in minutes.

This is a huge advantage for affiliates, since fresh creatives are key to fighting ad fatigue and keeping campaigns profitable.

Features

• AI-powered creative generation with multiple ad variations.
• Creative score to predict performance of each design.
• Generates ad copy headlines and text alongside visuals.
• Supports formats for Facebook, Instagram, Google Display, and more.
• Direct integration with ad accounts to export creatives easily.
• Competitor ad insights by entering a website URL.

Pricing

• Starter plan: ~$39/month (limited number of creatives).
• Professional plan: ~$99–$249/month (hundreds of creatives).
• Ultimate/Enterprise: ~$399–$599/month (large-scale needs).
• Discounts available for annual plans, plus a 7-day free trial.

15. Google Analytics (GA4)

Google Analytics is a must-have if you want to truly understand what’s happening on your landing pages.

The latest version, GA4, focuses on event-based tracking, giving you a clear picture of how visitors interact with your site. For affiliates, that means you can see where your traffic is coming from, how long people stay, and which pages or funnels drive the most conversions.

Features

• Tracks pageviews, clicks, form submissions, and custom events.
• Audience insights like demographics, location, and interests.
• Funnel analysis to visualize where users drop off.
• Cross-device and cross-platform tracking for websites and apps.
• Predictive metrics that highlight trends in user behavior.
• Integrates seamlessly with Google Ads for retargeting.

Pricing

• Free plan available with all standard features.
• Analytics 360 (Enterprise): ~$150,000/year, designed for large-scale businesses.

16. Hotjar

Hotjar is all about seeing how people actually use your site.

With heatmaps and session recordings, you can spot where visitors click, how far they scroll, and where they drop off. For affiliates, this is a game-changer – small tweaks to a landing page can often mean the difference between losing money and scaling profitably.

Features

• Heatmaps that show where users click, tap, and scroll.
• Session recordings to watch real user behavior.
• Funnel tracking to see where users exit in multi-step flows.
• Form analysis to improve sign-up or opt-in rates.
• On-page polls and surveys for direct visitor feedback.
• Team collaboration tools to share findings easily.

Pricing

• Free plan with unlimited heatmaps and up to 1,050 recordings/month.
• Plus: $39/month (more recordings and data retention).
• Business: $99/month (advanced filters, 500+ sessions/day).
• Scale plan with custom pricing for high-volume sites.

17. OfferVault

OfferVault is like a search engine for affiliate offers. Instead of browsing dozens of networks one by one, you can search across hundreds of networks in one place.

For affiliates, it saves time and makes it easy to compare payouts, traffic allowances, and geos so you can pick the most profitable offer to run.

Features

• Search offers by keyword or browse by category.
• See payouts, offer type, and allowed traffic sources right away.
• Network ratings and reviews to check reliability.
• Trending and top offers section to spot hot opportunities.
• Links directly to affiliate networks for signup.

Pricing

• Completely free for affiliates to use.
• No hidden costs – networks pay to list their offers.

18. GetResponse

GetResponse is an email marketing and automation tool that’s friendly to affiliates. It helps you build lists, send newsletters, and create automated sequences that nurture leads after they click your ads.

Instead of hoping people convert on the first visit, you can follow up with them through email and increase long-term profits.

Features

• Drag-and-drop email editor with hundreds of templates.
• Autoresponders and automation workflows for follow-up sequences.
• Built-in landing page and funnel builder.
• Webinar hosting (great for selling high-ticket offers).
• CRM features to manage and segment contacts.
• Analytics to track opens, clicks, and conversions.

Pricing

• Email Marketing plan: $19/month for up to 1,000 subscribers.
• Marketing Automation: $59/month for 1,000 subscribers (advanced workflows, webinars).
• Ecommerce Marketing plan available with custom pricing.
• Free plan for up to 500 contacts.
• 30-day free trial on premium plans.

19. SimilarWeb

SimilarWeb is a competitive intelligence tool that lets you peek into any website’s traffic.

For affiliates, it’s a great way to see how much traffic an offer page or competitor is getting, where that traffic comes from, and which channels drive the most visitors. This helps you uncover new traffic sources and validate if an offer is actually being pushed at scale.

Features

• Estimates total visits, bounce rate, and engagement metrics for any site.
• Breaks down traffic sources: search, social, referrals, display, and direct.
• Shows top keywords, referring sites, and social platforms driving traffic.
• Audience insights, including interests and overlapping sites.
• Competitor and similar site suggestions for more research angles.

Pricing

• Free plan with limited data and browser extension.
• Starter plan: ~$125/month (3 months of history, deeper insights).
• Professional plan: ~$333/month (more historical data and features).
• Enterprise plan with custom pricing for agencies or big teams.

20. AdEspresso

AdEspresso is a campaign management tool that makes running Facebook, Instagram, and Google Ads much simpler. Instead of wrestling with complex dashboards, you can quickly build, test, and optimize ads in a more user-friendly interface.

For affiliates, this means you can launch lots of creative variations fast and let the platform figure out which ones perform best.

Features

• Manage Facebook, Instagram, and Google Ads in one place.
• Easily create dozens of ad variations with headlines, images, and targeting mixes.
• A/B testing tools that highlight winning creatives and audiences.
• Rule-based automation to pause underperforming ads and scale winners.
• Clear reporting with easy-to-read PDF exports.

Pricing

• Starter plan: $49/month (up to ~$3,000 ad spend).
• Plus plan: $99/month (higher ad spend limits, more features).
• Enterprise plan: $259/month (unlimited spend, advanced options).
• 14-day free trial included.

Final Thoughts on Affiliate Marketing Tools

Affiliate marketing is competitive, but the right affiliate marketing tools give you the edge.

Whether you need smarter tracking, stronger creatives, or better traffic insights, each tool on this list helps solve a key piece of the puzzle. Start with the ones that fit your current needs and budget, then expand as your campaigns grow. With the right setup, you’ll spend less time guessing and more time scaling what works.

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