
Stages of Player Journey: From Acquisition to Purchase
Understanding the various stages of player journey is a fundamental strategy for anyone in the mobile gaming industry. Whether you’re an indie developer or part of a large studio, a solid grasp of this funnel can make or break your game’s success. In this article, we’ll explore each crucial stage, from player acquisition to that …
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The Cosmetic Monetization Trend: How to Sell Cosmetic Items?
If you’re reading this, you’re likely a game developer, or another professional navigating the intricacies of the mobile industry. You’ve already seen the transformative shifts in this dynamic landscape, and today, I’m here to share insights into the next big trend – cosmetic monetization in mobile games. As we dive deeper, you’ll understand why this …
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Decoding the Character Collection Meta in Mobile Games
Imagine opening your favorite mobile game. What’s the first thing that catches your eye? More often than not, it’s the vibrant array of characters, each with their own unique abilities and backstory. And that’s the crux of character collection in mobile games. Most commonly, character collection is incorporated as a meta-layer, i.e., it exists beyond …
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Boost IAP Monetization and Retention with These Features
Looking to boost IAP monetization? You should consider implementing various game features that increase in-app purchase revenue, as well as boost retention. I’ve put together a list of the most important ones for both retention and monetization, so don’t miss out on this article! Game Features That Boost IAP Monetization Let’s kick this off with …
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Family Island Monetization Strategy Revealed
Raise a hand if you have ever imagined a life without technology on a deserted island. I know I have. Family Island is a game that delivers that experience to players. On the other hand, to the developers, it delivers something else – a steady revenue source. This is possible thanks to the Family Island …
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Lily’s Garden Monetization Explained
On the surface, Lily’s Garden seems like just another copycat of the games from the Scapes series. How is it then possible that such a game is actually very successful? You’re about to find out. In this article, I will analyze Lily’s Garden monetization strategy in detail. I will guide you through all the methods …

Switchcraft Monetization: Tactics for Match-3 Games
Are you one of those people who think all match-3 games are just more of the same? Switchcraft, a new title on the market, may change your mind. In this article, I’m analyzing this game, with a special focus on Switchcraft monetization strategy. This includes the game’s monetization models, as well as the way the …
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Mobile Game Monetization: Models and Strategies for 2023
Many game developers are wondering: how do you monetize a mobile game, and which mobile game monetization model should you choose? We answer all of that and more in our complete guide to game monetization. By reading this extensive guide, you’ll learn how to successfully monetize mobile games, come up with mobile game monetization strategies, …
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In-App Bidding: Get the Most Out of Your App Monetization Strategy
How exactly does in-app bidding work? Why has it become such a big deal? Is it better than the “old methods” of ad monetization? I have the answers to all these questions and more. In this guide, I will take a deep dive into this method of programmatic advertising. I’ll go over everything you need …
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Merge Mansion: Monetization Strategy Behind Its Rapid Success
I’m sure you’ve heard merge games are hot right now. The number of developed merge games is constantly growing, and so are their revenues. One of these games is Merge Mansion. In this article, I’m analyzing Merge Mansion monetization. I will guide you through all the strategies this game uses to monetize its players. Let’s …
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Merge Games Monetization: Top Strategies & Examples
Merge games are growing at a fast pace. They are also making a lot of money. Obviously, these games are doing something right in terms of monetization. For this reason, in this article, I’m analyzing best practices for merge games monetization. Let’s see how these games merge dollar by dollar – into millions. Data source: …
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Choices: Stories You Play Monetization Strategy Revealed
When monetizing a game, you need to make a lot of choices. Some of them will be right, some will be wrong. Speaking of choices, in this article, I’m analyzing a game called Choices. More precisely, its monetization strategy. Keep reading to find out everything about Choices: Stories You Play monetization and all the other …
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