Gameplay video ads are among the most common and effective types of ads for marketing games. Why? Gameplay footage is the best and most truthful representation of a game. Moreover, you have full control of what your game looks like with these types of ads. When done right, gameplay video ads have the power to …

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Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

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There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …

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This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …

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Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

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User segementation helps you better understand your users and focus on their needs. You can go after every user, you need to create segment (small groups) that will help you in your marketing efforts.

Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …

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Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …

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User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven activity.

With more than 2,5 million apps in the Google Play Store and 2,45 million apps in the App Store, it’s difficult to get noticed. Your future users are waiting to discover you through the App Store, paid ad or through a friend recommendation. So we listed 7 ways to attract new users and grow your app user base.