
Stages of Player Journey: From Acquisition to Purchase
Understanding the various stages of player journey is a fundamental strategy for anyone in the mobile gaming industry. Whether you’re an indie developer or part of a large studio, a solid grasp of this funnel can make or break your game’s success. In this article, we’ll explore each crucial stage, from player acquisition to that …
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Gameplay video ads are among the most common and effective types of ads for marketing games. Why? Gameplay footage is the best and most truthful representation of a game. Moreover, you have full control of what your game looks like with these types of ads. When done right, gameplay video ads have the power to …
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User Acquisition Strategy for Mobile Games: The Ultimate Guide for 2023
Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …
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Switchcraft Advertising Analysis: The Evolution of Match-3
There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …
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Gaming Talks: Claire Rozain from Gameloft on Mobile Game UA
This week, I’ve talked with Claire Rozain, senior user acquisition manager from Gameloft. We dive deep into how the user acquisition manager role is evolving, as well as what are some of the biggest user acquisition challenges for mobile game publishers. Gameloft is a French publisher famous for games like Asphalt 9: Legends and best …
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How to Determine the Right ROAS Goal for Your Game’s UA Campaigns
Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns? Don’t worry, we got you. We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started! What Is ROAS and Why It’s …
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How to Successfully Scale User Acquisition Campaigns to Get More Users?
Want to learn how to scale user acquisition campaigns effectively? We have plenty of tips for you, so let’s get started right away. Do Extensive Research The first step of any successful user acquisition strategy is doing research, primarily on your target audience. Here’s why that’s important. If you don’t clearly define what type of …
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Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …
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Mobile User Acquisition – 7 Ways to Attract New Users
With more than 2,5 million apps in the Google Play Store and 2,45 million apps in the App Store, it’s difficult to get noticed. Your future users are waiting to discover you through the App Store, paid ad or through a friend recommendation. So we listed 7 ways to attract new users and grow your app user base.
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