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Target Audience: Determine It for a Successful Advertising Strategy

Target Audience: Determine It for a Successful Advertising Strategy

Imagine you’re in a bowling alley, holding a bowling ball, about to aim at the pins. Your goal is to knock down all the pins with a single roll of the ball. Well, targeting is similar. Imagine the pins as your target audience, while the bowling ball represents ads. The better you aim the ball …

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Rebirth of Auto Created Custom Intent Audiences in Google Ads

Rebirth of Auto Created Custom Intent Audiences in Google Ads

There are specific audiences in Google Ads system that are created according to your historical data from your campaigns. All of this is done with the power of Google machine learning. With minimal effort, you can use these audiences as a real game changer.

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