Referral Exclusion List Explained
No correlation between conversions listed in your Facebook ads manager and the ones in Google Analytics? The answer lies in the Referral Exclusion List. What is that? Tune in to find out more… Have you ever wondered why Google Analytics lists paypal.com as a referral conversion source? And Paypal clearly has nothing to do with your sales? …
The Importance of App Indexing: Should You Implement it?
App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for, landing on the right content in the app.
There are specific audiences in Google Ads system that are created according to your historical data from your campaigns. All of this is done with the power of Google machine learning. With minimal effort, you can use these audiences as a real game changer.
Today, reaching millions of people is simpler than ever. A laptop and internet connection will do the job. Oh, and let’s not forget about Google. If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …
Google Keyword Planner for Keyword Research
With Google Keywords Planner you’ll be able to perform keyword research, get ahead of your competitors and optimize your content.
Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.