Highlighted

200+ Mobile Games Statistics: Market Report [2024]

200+ Mobile Games Statistics: Market Report [2024]

The mobile game market is constantly changing. If you’re a mobile game developer, publisher, marketer, or investor, you need to keep up with mobile games market trends and understand where the mobile gaming industry is heading. It’s the only way to make informed decisions. To help you out, I’ve put together more than 200 mobile …

Casual Games Market in 2024: Trends, CPIs, ROAS, and More!

Casual Games Market in 2024: Trends, CPIs, ROAS, and More!

Wondering what's new in the casual games market? Click here and discover the latest casual games market trends for 2023 and beyond!
Monopoly GO: Ending Coin Master’s Casual Casino Reign?

Monopoly GO: Ending Coin Master’s Casual Casino Reign?

Monopoly GO made a big splash in the casual mobile game market. Click here to learn about its addictive game mechanics and smart monetization
How Royal Match Earned More than $1 Billion in Revenue

How Royal Match Earned More than $1 Billion in Revenue

Dive into our Royal Match analysis - covering features, game mechanics, metrics, monetization strategies, top ad creatives, and more!
Hybrid-Casual Games: The Recipe for Long-Term Engagement

Hybrid-Casual Games: The Recipe for Long-Term Engagement

What’s the difference between a hyper-casual and hybrid-casual games? Learn about how to create hybrid-casual games and monetize them!

Latest

31 Mobile App Metrics to Track Performance and Engagement

31 Mobile App Metrics to Track Performance and Engagement

Click for a comprehensive list of mobile app metrics and KPIs for measuring app engagement, retention, monetization, user acquisition & more!
What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Click to learn what are impressions in marketing, why they're important, and how to measure them. We've also included practical examples!
What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Learn what does a cohort mean in marketing and how you can use cohort analysis to gain deeper insights into app user behavior.
What is Gamification? Definition, Benefits & Examples

What is Gamification? Definition, Benefits & Examples

Learn about gamification of non-gaming apps - a new trend on the rise, including examples and tips on how to gamify your app. Read now!

Recently Updated

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Learn what is conversion rate in marketing, its formula, and examples. Use our conversion rate calculator to easily calculate it!
10 Mobile App Monetization Strategies for Making Profit

10 Mobile App Monetization Strategies for Making Profit

Wondering how to make a profit from your mobile app? We've listed our top mobile app monetization strategies and models. Check them out.
What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Learn what is mobile app retention, how to calculate it, and which strategies to implement to boost engagement for your app!
What Is User Retention Rate? Meaning, Formula, and Calculator

What Is User Retention Rate? Meaning, Formula, and Calculator

User retention rate is one of the metrics any business should never stop tracking. Find out its definition and how to calculate it!

Mobile Game Dissections

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Discover Harry Potter: Magic Awakened game design and monetization secrets as well as their impact on player engagement and in-game economy.
Subway Surfers: Lessons from the Record-Breaking Mobile Game

Subway Surfers: Lessons from the Record-Breaking Mobile Game

Wondering how Subway Surfers conquered the mobile mobile gaming market? Read our analysis covering game design, monetization, and marketing!
Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

Wizards unite! Explore how different Harry Potter games capture the essence of the wizarding world in unique ways.
Build a Queen: Analyzing the Trending Hyper-Casual Hit

Build a Queen: Analyzing the Trending Hyper-Casual Hit

From mechanics to monetization, Build a Queen breaks the mold. Unpack the allure behind this hyper-casual sensation in our in-depth review.

Mobile Game Market

What Are Top Horror Games on Mobile Doing Right?

What Are Top Horror Games on Mobile Doing Right?

From chills to thrills, uncover what top horror games on mobile are doing right to keep players hooked and spooked.
Under the Hood: Anatomy of Leading Mobile Racing Games

Under the Hood: Anatomy of Leading Mobile Racing Games

Mobile MOBA Games Market: Key Trends and Predictions for 2024

Mobile MOBA Games Market: Key Trends and Predictions for 2024

Delve into the mobile MOBA games market and uncover key trends and predictions for 2024 that will shape the MOBA gaming landscape.
Top Shooter Games on Mobile: Key Lessons for Game Devs

Top Shooter Games on Mobile: Key Lessons for Game Devs

Learn what makes top shooter games on mobile so successful. Click to uncover key lessons for game developers in our in-depth analysis.

User Acquisition

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

Discover why user-generated content is becoming the biggest game advertising trend. Unlock the power of UGC to elevate your marketing game.
Stages of Player Journey: From Acquisition to Purchase

Stages of Player Journey: From Acquisition to Purchase

Master the art of shaping the player journey in your game. Discover post-launch strategies that take your game from launch to longevity.
How to Market to Whales: Attracting Big Mobile Game Spenders

How to Market to Whales: Attracting Big Mobile Game Spenders

Learn how to market to whales and attract big spenders to your mobile game. Uncover the strategies that reel in the high rollers.
Gameplay Video Ads for Marketing Games: Tips & Tricks

Gameplay Video Ads for Marketing Games: Tips & Tricks

Gameplay video ads are proven to be THE best way to acquire players for a mobile game. Learn how to record and edit gameplay video ads!

Monetization

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Monetizing Magic: Insights from Harry Potter: Magic Awakened

Discover Harry Potter: Magic Awakened game design and monetization secrets as well as their impact on player engagement and in-game economy.
Stages of Player Journey: From Acquisition to Purchase

Stages of Player Journey: From Acquisition to Purchase

Master the art of shaping the player journey in your game. Discover post-launch strategies that take your game from launch to longevity.
The Cosmetic Monetization Trend: How to Sell Cosmetic Items?

The Cosmetic Monetization Trend: How to Sell Cosmetic Items?

Cosmetic monetization is the leading monetization trends for mobile games. Click here to find out how to capitalize on it and boost revenue!
Decoding the Character Collection Meta in Mobile Games

Decoding the Character Collection Meta in Mobile Games

Character collection is the #1 meta in mobile games. Find out how to use it to boost engagement, retention, and monetization for your game!
Read more