Read about smart advertising.

April 19, 2019

Apple Search Ads – what are they and how to use them?

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most [...]

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April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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April 16, 2019

The ultimate guide to Snapchat creatives – optimizing for 5 Snapchat ad formats

The latest numbers tell us that the Snapchat is in, while Facebook is out. In a research conducted by Pew Research Center, we saw that only around 51% of teens use Facebook, in comparison to 71% in [...]

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April 12, 2019

12 questions you need to ask your mobile marketing agency

If you're reading this, you're probably looking for a mobile marketing agency. Your head is full of questions, and we'll help you narrow it down to the most important ones. Mobile marketing is [...]

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April 9, 2019

What is a hyper-casual game?

Hyper-casual games made a big entrance in the mobile game scene with the release of the Flappy Bird in May of 2013. In a matter of weeks, Flappy Bird became a global phenomenon. The game was [...]

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April 8, 2019

5 most common mistakes in app marketing

If you already decided to acquire users through a paid user acquisition, you want to make sure your marketing investment consistently comes back… and stays. Competition in the world of mobile is [...]

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April 4, 2019

Keyword research for App Store Optimization (ASO)

Keywords are the key! Pun intended 😂 To properly conduct keyword research, you'll have to go through a lot of words. Keyword research is the crucial part of App Store Optimization process, and if [...]

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April 1, 2019

Which Google bidding strategy should you use and why?

To give you the best answer to this question, first, we need to explain Google Bidding strategies that are available at the moment. Since there are quite a few, we won't dive deep into each specific [...]

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March 29, 2019

New Facebook Ads Library – all Facebook Ads in one place

Facebook is still in the spotlight following the Cambridge Analytica scandal in 2018.  Since then, Facebook invested a lot of effort in overcoming security and privacy issues and improving the [...]

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March 22, 2019

The importance of App Indexing

App Indexing lets Google index apps just like websites. Deep links to your website appear in Google Search results. That means your users can quickly discover content they’re searching for [...]

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