Read about smart advertising.

May 17, 2019

How to choose an App Monetization Platform?

The business of mobile apps and games sounds fun? Well, to actually turn an app or game into business, you'll need to monetize it, and for that, you'll need a right partner, a right app monetization [...]

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May 16, 2019

Grow your business with Facebook Groups

Facebook Groups have always been a mysterious and integral part of the biggest social media network. The primary idea behind Facebook is communication, and Facebook groups provided a unique way to [...]

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May 15, 2019

How to calculate and increase your ARPU and ARPDAU?

When I first started my job, to be honest, I was a bit overwhelmed with all the abbreviation, new terms, and lingo of the mobile gaming industry. Terms like ARPU and ARPDAU sure can sound confusing [...]

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May 13, 2019

Don’t make these 5 Facebook ad mistakes that are killing your reach

We all make mistakes, but when we're talking about Facebook, there are definitely Facebook ad mistakes you'll want to avoid. Why? Because by avoiding these mistakes you'll ensure your ads have a [...]

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May 10, 2019

8 Google Chrome Extensions for marketers that will make your life easier

Google Chrome extensions are helpful tools that are easy to install and simple to use. They’re usually versions of already functional web-apps, offering you a new type of functionality. You can [...]

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May 10, 2019

What are “mobile games whales” and how to catch ‘em all?

What are "mobile games whales", the mysterious creatures of the mobile games sea? If you've never encountered this term, we'll explain it in this article.There are plenty of fish in the sea. But not [...]

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May 8, 2019

Privacy is not a problem for Google! Everything you need to know about Google’s Keynote I/O 2019

Google Keynote I/O is technically a developers conference, but tech geeks all over the world gather to watch it, guessing what Google will present this year. Privacy is still a big issue and Google [...]

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May 7, 2019

Visualize your sales funnel with one of these 10 amazing tools! (pricing + features included)

Funnel, noun [ C ] UK ​ /ˈfʌn.əl/ US ​ /ˈfʌn.əl/, an object that has a wide round opening at the top, sloping sides, and a narrow tube at the bottom, used for pouring liquids or powders [...]

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May 6, 2019

Key elements of a Facebook and Snapchat App Install Ad

If you have an app you just published on the App Store, you’ve probably been nervously checking how many installs you got. The reality is, you probably won’t get a huge audience if you don’t [...]

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May 3, 2019

How to successfully scale your User Acquisition campaigns

Be sure that your product is scalable Can everything be scaled? We’re optimistic, but if your app is a dating app that connects tattoo enthusiasts (yes, that exists!), it will be hard to scale [...]

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May 2, 2019

How to determine your target audience for a successful mobile marketing strategy?

Imagine you’re in a bowling alley, holding a bowling ball, about to aim at pins. Your aim is to knock down all the pins with a single hit. Well, targeting is similar. Imagine that the pins are [...]

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April 30, 2019

Rebirth of Auto created custom intent audiences in Google Ads

What if I told you that there are specific audiences in Google Ads system that are created specifically just for you with the power of Google machine learning? Requiring only minimal effort from your [...]

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April 29, 2019

How to use social media for growing your mobile app or game?

Can you imagine a single day passing without checking social media networks for news, using them for communication, finding inspiration or just for fun? Social media networks have inevitably [...]

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April 26, 2019

Top 5 app monetization strategies

Have you ever accidentally left your phone at home and had a slight panic attack when you realized you don’t have your phone on you? Let’s be honest, can you imagine one day without your [...]

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April 25, 2019

How to optimize for Google UAC (Universal App Campaigns)?

The development of technology, smartphones, and the Internet inevitably changed how we do marketing. Nowadays, you don’t have to own a tv network to reach millions of people. Laptop and internet [...]

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April 24, 2019

5 tips to increase conversions using Facebook ad images

Do you know the story of Sisyphus from Greek mythology? He had to push a boulder to the top of a mountain, yet every time he got to the top it rolled back down and he had to start over [...]

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April 23, 2019

How to use Google Keyword Planner for Keyword Research

Google is huuuuge! 🌍 We don’t need to state the obvious. There is a Google tool for pretty much anything you might need to analyze, advertise or research. Were you aware that Google acquired [...]

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April 19, 2019

Apple Search Ads – what are they and how to use them?

Introduced in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most [...]

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