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The turn of the decade is getting closer as we speak. You’re probably thinking about improving your mobile marketing strategy for 2020. To do that, you first need to learn about up-and-coming mobile marketing trends in 2020. And I’m going to tell you all you need to know.
Getting familiar with mobile marketing trends in 2020 will give you an edge over your competitors. Plus, you’ll be able to create a killer mobile marketing strategy that can take your business to a new level. Ready? Let’s take a look at how mobile marketing will evolve in 2020.
Voice Search as Mobile Marketing Trend in 2020
As of now, 20% of searches are voice-based. However, ComScore predicts that as much as 50% of all searches in 2020 will be voice. And that will have a big impact on mobile marketing. Here’s the thing about voice search. It’s very convenient and efficient. It’s much easier and faster to conduct a voice search than to physically type in a search query. But what does voice search mean for your mobile marketing strategy?
Voice Search Optimization
First of all, you need to start optimizing for voice search. Businesses that do this will gain an advantage over their competitors. Spoken and typed queries are not the same. And that affects SERP results. So your goal should be to not only rank high for typed search results but voiced ones as well.
Here’s the main difference between voice and typed search. People speak to voice assistants like they’re speaking to a human. That means they’re more likely to use a conversational tone, long-tail keywords, and questions. Also, voice searches are often location-based and include the phrase “near me”. SeoClarity reports that almost 20% of all voice searches include a set of 25 trigger words.
“How” and “what” are the top of the list, followed by “best”, “where”, and “easy”. However, that doesn’t mean you should just stuff your content with a bunch of keywords and hope for high voice search rankings. Since people use a conversational tone when conducting a voice search, content strategy will become different.
Your main goal in 2020 should be to match search intent with your content and answer specific questions. Also, put more effort into the quality of the content and offer unique insights because that will also affect voice search rankings in 2020.
Another trend related to voice technology is voice-activated ads. These types of ads allow users to verbally respond to an ad’s CTA. That’s perfect for mobile users on the go. According to Adobe, 38% of consumers think voice ads are less intrusive and 39% think they’re more engaging.
Adding voice-activated ads to your marketing strategy is a great way to stand out from the competition and start a conversation with consumers. Voice ads have a real potential to revolutionize the way users interact with ads. Spotify and Pandora are one of the first big platforms to move into the direction of voice-activated ads.
Both are testing it right now, and we can expect other platforms will follow. Voice dialogue marketing platform, Instreamatic.ai, reports, “Clients using our technology are already driving record-setting levels of consumer engagement and earning multiples higher CPM’s over typical audio-only, one-way ads.”
Artificial intelligence will have a huge impact on mobile marketing in 2020. As AI integrates into marketing tools, a lot of processes will become automated and thus more efficient. Artificial intelligence algorithms can process huge amounts of data and make accurate predictions much better than humans. That’s why mobile marketing analytics will be all about AI in 2020. Here are a couple of things AI can help you with:
- Predictive analysis
- User acquisition
- Segmentation and personalization
- Programmatic advertising
- Send time optimization
- Customer retention
- Split testing
2020 will also mark AI-driven chatbot takeover. Innovation Enterprise predicts that, by 2020, 85% of customer services will be powered by chatbots. That’s no surprise considering 63% of users prefer online chatbots to communicating with a business.
An AI-powered chatbot can answer questions, provide quick assistance, and resolve any complaints. A study estimates that chatbots will save retailers almost 500 billion dollars annually by 2023. But that’s not all. The research also says that retailers will increase their sales by 100 billion dollars. All thanks to chatbots.
What’s unique about AI-driven chatbots is their ability to collect and analyze big amounts of data. By doing that, chatbots can predict customer needs and interests. We’re no longer talking about chatbots that give you a generic and scripted response. AI-driven chatbots can use contextual information.
They also use natural language processing and understanding. That makes the conversation personalized and fits perfectly into current conversational marketing trends. Here’s one example of how an AI-powered chatbot operates. Let’s say a user visits a landing page for your new product.
The bot will have that information and start a conversation relevant to that product. That makes the exchange between the user and the chatbot relevant and engaging. Plus, it meets the exact needs and interests of that particular user.
It’s safe to say that chatbots will save you time and money and become an indispensable tool for a successful mobile marketing strategy. According to Venture Harbour, “By 2020, 30 percent of companies worldwide will be using AI in at least one of their sales processes.” And you should be one of them.
Augmented Reality as a rising mobile marketing trend
Augmented reality will also have a big impact on mobile marketing trends in 2020. Many brands are already using AR to create a unique and exciting experience for their users. And the best thing is – it’s interactive and immersive. According to Wikitude, “73% of mobile AR users reported either high or very high satisfaction with mobile AR experiences”.
So it’s time to get on board and find creative ways to use AR to boost your mobile marketing strategy in 2020. It is an innovative way of presenting your products to customers. Make it immersive, fun, and exciting. People are looking for new experiences. That’s why AR campaigns are so successful.
They drive more engagement, can boost brand awareness, and have a huge viral potential. A survey done by DemandGen showed that 91% of consumers prefer interactive content. So give people what they want.
AR Campaign Examples
A good example is Toyota’s AR hybrid car demonstration. The users access the Toyota app and point their phone at a physical car. That creates an AR overlay that explains the inner workings of the car. So you can see how different parts of the car interact with one another and how it all works.
And knowing those inside details about the car has shown to influence purchasing decisions. Fashion retailer ASOS has also come out with an interesting AR shopping experience called Virtual Catwalk. With the app, you can test different ASOS products.
How? When you access the AR function, a virtual model appears and walks the catwalk in front of you. And that gives customers a unique way of checking out ASOS products.
Social media has become ubiquitous. There are almost 3.5 billion social media users worldwide and that number is growing by 9% every year. Businesses use social media to increase brand awareness, gain important market insights, and most importantly, reach new customers.
In a study done by Curalate, 80% of consumers say they discovered a product they like on social media. That’s why one of the hottest eCommerce trends is social commerce. Social media platforms like Instagram already allow businesses to create shoppable posts.
You can tag a product in your post and add an external link. However, users had to go to the brand’s website to complete the purchase. And that’s not ideal. But all of that will change with the latest Instagram feature. “Checkout on Instagram” allows users to purchase a product without leaving the app.
It creates a seamless shopping experience in a moment when user interest is at its highest. Plus, it’s convenient and secure. This feature is currently in beta testing and available for selected brands. But once it’s available for everyone, it will open up huge opportunities.
Not just for brands, but influencers as well. They’ll also be able to tag products they like and their followers will be able to buy them instantly. So don’t overlook influencer marketing when creating your mobile marketing strategy for 2020.
Now that you know the most important mobile marketing trends to look out for in 2020, you can create a top-notch strategy for your business. Don’t be afraid to innovate and do something creative.
When it comes to marketing, you don’t want to be a follower, but a trendsetter. Need any help with implementing these mobile marketing trends? Want to know more about what’s coming? Leave a comment below! We’d be happy to help you.
In 2018 & 2019, Udonis Inc. served over 14.1 billion ads & acquired over 50 million users for mobile apps & games. We’re recognized as a leading mobile marketing agency by 5 major marketing review firms. We helped over 20 mobile apps & games reach the top charts. Want to know how we make it look so effortless? Meet us to find out.