King’s Choice Game Analysis: Drama In Royal Court
Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …
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How Royal Match Earned More than $1 Billion in Revenue
Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $1.1 billion and has been downloaded more than 180 million times, according to AppMagic. What’s more, both the money it’s making and the number of downloads are going up. …
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10 Top-Performing Playable Ads Examples for Games
In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …
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Get Inspired by These Top Casual Games Ads
Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …
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Analyzing Family Island’s Advertising Strategy & Ad Creatives
Wondering how Family Island has gotten to millions of users in just a few years? Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. I will also break down Family Island …
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A/B Testing Ads in Mobile Marketing: A Step-by-Step Guide
When creating ads, there are usually a couple of ideas on the table. In this situation, people tend to pick out their favorites. However, it often turns out that the audience does not feel the same way. And just like that – POOF – your advertising budget has gone down the drain. In order to …
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Analysis of Casual Game Ad Creatives from Top-Grossing Games
Are you looking for examples of casual game ad creatives? You’ve come to the right place. In this article, I’m analyzing top-performing casual game ad creatives from top-grossing games in the genre – Coin Master, Project Makeover, and Family Island. I will break down the creative concept, target audience, player motivations, CTAs, and ad copy …
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Merge Mansion Advertising Analysis: Ad Creatives & ASO
Looking for a Merge Mansion advertising analysis? We’ve got you covered! To uncover how this merge game got so successful, I’ve examined its user acquisition strategy, including ad examples and tips. But first, let’s learn what Merge Mansion is all about. About Merge Mansion Merge Mansion by Helsinki-based Metacore Games is a popular puzzle game …
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How to Test Ad Creatives for Mobile Games?
Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …
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Choices: Stories You Play Analysis – Advertising Narrative Games
The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content. One of the most downloaded and top-grossing narrative games is Choices: Stories You Play. But how has this game become …
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June’s Journey Analysis: Reaching a Mature Audience with Hidden Objects
Hidden object games are a huge hit among mature, predominantly female, audiences. One such game is June’s Journey from Wooga – it grew into a very successful adventure game. In our June’s Journey analysis, I go deep into this game’s paid and organic user acquisition strategies to uncover what it takes to stand out in …
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12 Examples of Motivation-Based Creatives for Mobile Games
The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …
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