
Harry Potter: Hogwarts Mystery Advertising Strategy That Will Leave You Spellbound
Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Hogwarts Mystery user acquisition and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry Potter: Hogwarts Mystery. …

Genshin Impact Advertising Strategy Explained
More than 143 million downloads. 60+ million monthly active users. More than $4 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. I …
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Hay Day Advertising Dissection
Most people know the Finish developer Supercell by their worldwide famous mobile games Clash of Clans, Brawl Stars, and Clash Royale. Besides action and strategy mobile games, Supercell has published a casual game back in 2012 – Hay Day. In this article, we’re going to dissect this mobile game and its organic and paid user …

Lords Mobile Advertising Dissection: How It Got To 380 Million Downloads
If you’re into strategy games, I bet you played Lords Mobile: Kingdom Wars. Even if you didn’t, you at least heard of it. That’s because of their smart advertising strategy and superb user acquisition campaigns. With Lords Mobile, IGG has mastered the method for gaining worldwide attention and acquiring millions of users. It’s every developer’s …
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Coin Master Advertising Dissection: How It Acquired 200 Million Users
With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …
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How to Create a Winning Mobile Game Video Ad for Ad Networks?
If you know anything about advertising mobile games, you know that creative is king. More specifically, I’m talking about videos – the format with the best conversion rates. In this article, we’re going to focus on how to create a high-performing video ad for ad networks. You’ll learn: What are the best ad networks for …
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How to Write Scripts for Video Ads for Mobile Games?
The first and most important step in creating a video ad for mobile games is writing a script. If you have no experience in mobile game advertising and scripting, this might be very challenging. Many people have no idea how a script should look, what to include in it, or how to make it good. …
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Ad Fatigue in Mobile Game Ads: How to Prevent It in 2023?
Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …
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How to Use Facebook’s Automated App Ads to Acquire Mobile Game Players?
Automation is here and it will change mobile game user acquisition forever. Are you ready for it? Google already started that transition with UAC, but now Facebook is also turning to machine learning with the new Automated App Ads. AAA will change the way user acquisition is done. Those who adapt to these changes right …
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How to Create a Mobile Game Video Ad for Social Media?
A good video ad for social media is of the utmost importance when marketing a mobile game. Here’s why. Social networks like Facebook, Instagram, and TikTok give you access to a large and diverse audience. But to convert social media users to players, you need killer video ads that make people interested in your game. …
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How to Write a Script for Social Media Ads for Games?
If you want to acquire more users for your mobile game, your best bet is paid advertising campaigns. More specifically, video advertising on social media. Wondering where to start? The first step is writing a script for social media ads. The process of scripting is very important because it helps you create better videos that …
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How to Write a Promo Video Script for Your Mobile Game?
This article is all about how to write an app promo video script, which is the first step in creating a winning app promo video for a mobile game. You might be wondering, why are promotional videos for app stores such a big deal? Most importantly, it gets you more users organically. Secondly, it introduces …
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