The Ultimate Guide to Motivation-Based Creatives For Mobile Games
Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …
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Cash Frenzy Analysis: How to Acquire Casino Players?
Wondering how to advertise a casino game? Start by figuring out how your competitors do it. Luckily, I’ve done the job for you – in our Cash Frenzy analysis, you’ll learn what it takes to grow a casino game. So, how is Cash Frenzy earning the big bucks and pulling in a substantial number of …
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Design Home Analysis: How It Targets Millennial Women?
Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …
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Slotomania Analysis: How Playtika Hit the Jackpot
In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …
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Wild Rift Analysis: The Wild Success of the Mobile LoL Game
In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …
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Clockmaker Analysis: The Game That Aged Like Fine Wine
Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy. But first, let me tell …
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Call of Duty Analysis: How It Shot to the Top
From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …
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AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users
Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its user acquisition strategy and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …
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Homescapes Ads Analysis: Truth About Misleading Ads
In our Homescapes ads analysis, we tackle a burning question in the mobile game industry. Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads. …
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Rise of Kingdoms Analysis: How It Got to 100M+ Downloads
Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Here’s what I cover in our Rise of Kingdoms analysis: Important KPIs …
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Project Makeover: Strategy Behind Its Rapid Success
Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game quickly became a huge success and continued growing. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, game statistics, and …
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Archero Advertising Strategy Explained
Archero is a popular mobile game praised for its innovative gameplay. While it’s not as popular as when it was released, it’s still among mobile games that generate a lot of revenue. That’s largely due to Archero advertising and ASO strategies. In this article, I’m going to dissect them. First, we’ll go over some interesting …
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