King’s Choice Game Analysis: Drama In Royal Court
Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …
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How Royal Match Earned More than $1 Billion in Revenue
Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $1.1 billion and has been downloaded more than 180 million times, according to AppMagic. What’s more, both the money it’s making and the number of downloads are going up. …
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10 Top-Performing Playable Ads Examples for Games
In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …
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Get Inspired by These Top Casual Games Ads
Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …
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Analyzing Family Island’s Advertising Strategy & Ad Creatives
Wondering how Family Island has gotten to millions of users in just a few years? Keep on reading – I’ll answer this question by analyzing its user acquisition strategy. You will learn about the creative concepts used to advertise this game, influencer campaigns, ad copy, and target audience. I will also break down Family Island …
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Playable Ads: The Best Ad Format for Targeting Mobile Gamers?
Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …
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The Secret Behind The Bizarrely Enticing Lily’s Garden Ads
Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …
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User Acquisition Strategy for Mobile Games: The Ultimate Guide for 2023
Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …
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Switchcraft Advertising Analysis: The Evolution of Match-3
There’s a new puzzle game on the block and it’s taking the market by storm. I’m talking about Switchcraft, Wooga’s innovative match-3 title. If you want to learn more about this game and what techniques are used to advertise it, you’ll love this Switchcraft advertising analysis. I explain why this game stands out, who’s playing …
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Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games
Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 ad creatives from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, …
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Merge Mansion Advertising Analysis: Ad Creatives & ASO
Looking for a Merge Mansion advertising analysis? We’ve got you covered! To uncover how this merge game got so successful, I’ve examined its user acquisition strategy, including ad examples and tips. But first, let’s learn what Merge Mansion is all about. About Merge Mansion Merge Mansion by Helsinki-based Metacore Games is a popular puzzle game …
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How to Test Ad Creatives for Mobile Games?
Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …
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