TikTok has rapidly emerged as one of the most popular social media platforms globally, with over 1 billion monthly active users (MAUs). Its meteoric rise is attributed to its unique content format, algorithmic prowess, and cultural impact. But behind the viral dance challenges and trending sound bites lies a robust business model that has turned …

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Mobile advertising has completely changed how businesses connect with their audiences. Smartphones have become a part of everyday life—you probably have yours within arm’s reach right now. That’s why mobile advertising is so effective. This form of digital advertising is a direct, powerful way to reach people wherever they are, whether they’re scrolling through social …

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Digital advertising is at the heart of modern marketing. It’s how businesses connect with people in exciting, meaningful ways that make an impact. Digital advertising is growing at a mind-blowing pace, and the numbers back it up: The digital advertising and marketing market is projected to grow at a compound annual growth rate (CAGR) of …

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When evaluating the success of your mobile advertising campaigns, you should track a variety of advertising metrics and KPIs on dashboards. This will ensure you’re meeting your goals and optimizing your marketing strategies. Here’s a comprehensive list of advertising metrics that every advertiser should track. 1. Reach and Impressions Reach: The number of unique users …

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Learn what is CTV advertising, its benefits, and how it works. I’ve also included tips for creating CTV ads along with examples. Let’s start with CTV meaning. What Is CTV (Connected TV)? Connected TV (CTV) is a television that can connect to the internet. This allows it to stream videos, shows, and movies from online …

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Learn what is an ad exchange, how it works, and what are the benefits of using it for both the advertiser and publisher. I’ve also included a list of the top ad exchanges to help you choose the best one. What Is an Ad Exchange? An ad exchange is an online marketplace where advertisers can …

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Learn what are subliminal messages and what techniques are used in subliminal advertising. I’ve also included some creepy subliminal advertising examples. Subliminal Messages: Meaning Subliminal messages are signals or messages designed to pass below the normal limits of perception. In simpler terms, they’re messages that we don’t consciously notice because they’re too quick or subtle, …

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Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

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Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …

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Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $3 billion and has been downloaded more than 300 million times, according to AppMagic. What’s more, both the revenue and the number of downloads are going up. A big …

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In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ad examples for mobile games. Use …

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