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What Is an Advertisement? Definition, Types, and Examples

What Is an Advertisement? Definition, Types, and Examples

Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

King’s Choice Game Analysis: Drama In Royal Court

King’s Choice Game Analysis: Drama In Royal Court

Did you know that King’s Choice is one of the top-grossing role-playing games? This game has been quite successful in not only acquiring players but monetizing them as well. The secret to its success is a mix of many different things. Primarily, King’s Choice is a well-designed game with many engaging features. However, its advertising …

How Royal Match Earned More than $1 Billion in Revenue

How Royal Match Earned More than $1 Billion in Revenue

Royal Match by Dream Games is a big deal in the mobile gaming industry and the puzzle games market. Since it came out, it’s made over $1.1 billion and has been downloaded more than 180 million times, according to AppMagic. What’s more, both the money it’s making and the number of downloads are going up. …

10 Top-Performing Playable Ads Examples for Games

10 Top-Performing Playable Ads Examples for Games

In my recent article on playable ads, I explain why this is one of the most effective ad formats for acquiring mobile gamers. However, the question is, what makes a great playable ad that boosts conversion? To find out, I did some research to find the top 10 playable ads examples for mobile games. Use …

Get Inspired by These Top Casual Games Ads

Get Inspired by These Top Casual Games Ads

Need inspiration for casual games video ad production? You’re in luck – I’ve made a list of top casual games ads that will help you see what’s trending and what makes a top-performing ad creative. The video ads on this list are top-performing ads from the casual game category, on Android, from all ad networks …

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Playable Ads: The Best Ad Format for Targeting Mobile Gamers?

Looking for an ad format that will help you get more users for a mobile game? Let me introduce playable ads. Even though they have not been as utilized as video ads, playable ads are known to significantly boost conversions due to their interactive nature. Here’s why you need to make them a part of …

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

The Secret Behind The Bizarrely Enticing Lily’s Garden Ads

Lily’s Garden ads have transformed the world of mobile game marketing. Some love it, some hate it, but nobody can look away. That has, in turn, resulted in millions of downloads for the mobile game Lily’s Garden. To learn more about its exceptional advertising strategy, read my analysis. But first, here’s some basic info about …

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

User Acquisition Strategy for Mobile Games: Acquire Users in 2024

Wondering how to create a bulletproof user acquisition strategy for mobile games? Look no further – this article is for you. I explain the basics of both organic and paid mobile game user acquisition. Furthermore, I’ve included practical tips to help you get started on your journey towards more users. Ready? What Is Mobile Game …

Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

Match-3 Ad Creatives Analyzed: Creative Trends for Puzzle Games

Not sure how to advertise a match-3 puzzle game? The first step is finding out what your competitors are doing. To help you out, I’ve analyzed match-3 advertisements from three popular games – Penny & Flo: Finding Home, Farm Heroes Saga, and Gordon Ramsay: Chef Blast. I will break down its creative concept, intro, game …

How to Test Ad Creatives for Mobile Games?

How to Test Ad Creatives for Mobile Games?

Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

How to Advertise Merge Games to Increase Downloads?

How to Advertise Merge Games to Increase Downloads?

Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

The State of Mobile Game Advertising

The State of Mobile Game Advertising

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

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