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40 Advertising Metrics and KPIs You Can’t Afford to Ignore

40 Advertising Metrics and KPIs You Can’t Afford to Ignore

When evaluating the success of your mobile marketing campaigns, you should track a variety of advertising metrics on dashboards. This will ensure ensure you’re meeting your goals and optimizing your marketing strategies.

Here’s a comprehensive list of advertising metrics that every advertiser should track.

1. Reach and Impressions

  • Reach: The number of unique users who have seen the ad.
  • Impressions: The total number of times the ad is displayed, regardless of whether it is clicked or not.

2. Engagement Metrics

  • Clicks: The number of times users click on the ad.
  • Click-Through Rate (CTR): The percentage of impressions that result in a click.
  • Engagement Rate: The percentage of people who interact with the ad (likes, shares, comments, etc.).

3. Conversion Metrics

  • Conversions: The number of times users complete a desired action (purchase, sign-up, download, etc.) after clicking on the ad.
  • Conversion Rate: The percentage of clicks that result in a conversion. (Conversions/Clicks) * 100.
  • Cost Per Conversion (CPC): The cost to acquire a conversion. Total Cost/Conversions.
  • View-Through Conversions: Conversions that occur after a user views the ad but does not click it.

4. Cost Metrics

  • Cost Per Mille (CPM): The cost per 1,000 impressions.
  • Cost Per Click (CPC): The cost incurred for each click on the ad.
  • Cost Per Action (CPA): The cost for each specified action (e.g., sale, sign-up).
  • Cost Per Acquisition (CPA): How much it costs to acquire a customer or user.
  • Return on Ad Spend (ROAS): Revenue generated from ads divided by the cost of the ads. (Revenue from Ads/Cost of Ads).

5. Quality and Relevance Metrics

  • Ad Quality Score: A score given by ad platforms (like Google) based on the relevance and quality of the ad.
  • Relevance Score: A score that indicates how well the ad is expected to perform based on the targeting and content.

6. Engagement Depth Metrics

  • Average Session Duration: The average amount of time users spend on the site after clicking the ad.
  • Pages Per Session: The average number of pages viewed during a session initiated by an ad click.
  • Bounce Rate: The percentage of users who leave the site after viewing only one page.

7. Audience Metrics

  • Demographics: Information on the age, gender, and other demographic data of the audience.
  • Geographic Metrics: Data on where the audience is located.
  • Device Metrics: Information on the devices used to view the ads (mobile, desktop, tablet).

8. Behavioral Metrics

  • Frequency: The average number of times a user is exposed to the ad.
  • Recency: The amount of time since the user last saw the ad.
  • Churn Rate: The percentage of users who stop interacting with the ad or service over a given period.

9. Attribution Metrics

  • First-Touch Attribution: Credit given to the first interaction a user has with the ad.
  • Last-Touch Attribution: Credit given to the last interaction a user has before converting.
  • Multi-Touch Attribution: Credit distributed across multiple interactions the user has before converting.

10. Brand Metrics

  • Brand Awareness: Measures how many people are aware of the brand due to the ad.
  • Brand Recall: Measures how many people remember the brand after viewing the ad.
  • Brand Sentiment: Measures the audience’s sentiment towards the brand post-ad exposure.

11. Social Metrics

  • Shares: The number of times the ad is shared on social media platforms.
  • Likes/Reactions: The number of likes or reactions the ad receives on social media.
  • Comments: The number of comments the ad receives on social media.

12. Video Ad Metrics

  • Video Views: The number of times the video ad is watched.
  • View Completion Rate: The percentage of viewers who watch the video ad to completion.
  • Cost Per View (CPV): The cost incurred for each view of the video ad.

13. Email Ad Metrics

  • Open Rate: The percentage of recipients who open the email.
  • Click-To-Open Rate (CTOR): The percentage of opened emails that result in a click.
  • Unsubscribe Rate: The percentage of recipients who unsubscribe after receiving the email ad.

14. Search Ad Metrics

  • Search Impression Share: The percentage of impressions your ads receive compared to the total available impressions in the market.

Track Important Metrics with Udonis Marketing Dashboards

With Udonis marketing dashboards, tracking your advertising metrics has never been easier.

Our intuitive platform integrates seamlessly with all major ad platforms, allowing you to monitor key metrics like reach, impressions, clicks, conversions, and costs in real time from one centralized location.

Simplify your campaign management, make data-driven decisions, and optimize performance effortlessly with customizable reports and automated alerts.

Try the Udonis dashboard and transform how you track and analyze your marketing campaigns!

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Udonis is an independent full-service mobile marketing agency that acquired more than 300,000,000 users for mobile games since 2018.

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