Learn how to measure and improve user acquisition cost for mobile apps with fresh CPI benchmarks and practical steps to lower your costs.

Game marketing explained. Learn how to reach gamers, use the right channels, and grow your game across mobile, PC, and console.

ASO vs Paid UA: Discover which strategy drives more installs, how they compare, and why combining both leads to faster growth.

We analyzed 1,000+ ad creatives to uncover what the top performing game ads have in common. Learn how the best teams build, test & scale ads.

We turn one good idea into 50 winning game ads. Here’s how our modular creative system helps top studios scale fast!

Find out which mobile game ad creatives drive the most installs. We reveal our proven framework for lower CPIs and scalable user acquisition.

Think your UA agency might be holding you back? Use this 10-point checklist to find out – and see if it’s time to upgrade!

Discover the hidden reasons your user acquisition efforts aren’t scaling - plus insights to improve speed, creative, and long-term strategy.

Why do mobile game ads lie? Learn how fake mobile game ads work, why they’re everywhere, and why they actually get results.

Everything you need to know about mobile game ads—how they work, why they lie, and the strategy behind them!

Want more users for your app, game, or platform? These user acquisition strategies will help you grow smarter—without wasting ad spend.