April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

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March 15, 2019

What is user acquisition (UA)?

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven [...]

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