User Acquisition

June 13, 2019

6 types of users segmentation and why you need them

Not knowing and understanding your users is like taking a shot in the dark. It is like making a guess or estimate with very little or no assurance as to its accuracy. To successfully “cross the [...]

By Slavica Grgić in Mobile Apps, Mobile Games, Mobile Marketing, User Acquisition

May 17, 2019

How to choose an App Monetization Platform?

The business of mobile apps and games sounds fun? Well, to actually turn an app or game into business, you'll need to monetize it, and for that, you'll need a right partner, a right app monetization [...]

By Slavica Grgić in Mobile Games, User Acquisition

May 10, 2019

What are “mobile games whales” and how to catch ‘em all?

What are "mobile games whales", the mysterious creatures of the mobile games sea? If you've never encountered this term, we'll explain it in this article.There are plenty of fish in the sea. But not [...]

By Slavica Grgić in Mobile Marketing, Uncategorized, User Acquisition

May 3, 2019

How to successfully scale your User Acquisition campaigns

Be sure that your product is scalable Can everything be scaled? We’re optimistic, but if your app is a dating app that connects tattoo enthusiasts (yes, that exists!), it will be hard to scale [...]

By Slavica Grgić in Mobile Apps, Mobile Games, Mobile Marketing, User Acquisition

April 17, 2019

Why you need to track user retention in mobile apps and games

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the [...]

By Slavica Grgić in User Acquisition

March 15, 2019

What is user acquisition (UA)?

User acquisition, or commonly referred to as UA is the act of acquiring new users for an app, game, platform or service. User acquisition is building an audience through marketing-driven [...]