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Why User-Generated Content (UGC) Dominates Mobile Game Ads

Why User-Generated Content (UGC) Dominates Mobile Game Ads

User-generated content (UGC) is currently the hottest trend in mobile game marketing. While it’s making waves, the surprising reality is that these types of advertisements remain underutilized by many game studios. Many in the industry haven’t yet tapped into the full potential of UGC – either because they’re unaware of its advantages or because they’re …

What Are Top Horror Games on Mobile Doing Right?

What Are Top Horror Games on Mobile Doing Right?

Horror games have long captured the imagination of players by offering a mix of suspense, fear, and adrenaline-pumping moments. Mobile platforms are no exception. But what distinguishes the top horror games from the rest? This article aims to provide an overview of the horror games market, spotlight some of the leading titles, and dissect the …

Under the Hood: Anatomy of Leading Mobile Racing Games

Under the Hood: Anatomy of Leading Mobile Racing Games

Racing games have long captivated mobile gamers with their immersive experience and adrenaline-packed action. Over the years, these games evolved from simple designs to complex masterpieces. But success in this genre isn’t just about graphics; it’s about hitting the right notes to keep players coming back. Let’s explore what makes a mobile racing game stand …

Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

Mobile Harry Potter Games: Dissecting 3 Unique IP Interpretations

The magical world of Harry Potter has taken many forms over the years, and in the world of mobile gaming, it has been reimagined in intriguing ways. Three standout Harry Potter games – Harry Potter: Hogwarts Mystery, Harry Potter: Puzzles & Spells, and the most recent addition, Harry Potter Magic Awakened – have offered players …

Mobile MOBA Games Market: Key Trends and Predictions for 2024

Mobile MOBA Games Market: Key Trends and Predictions for 2024

In 2023, the mobile MOBA games market stands full of potential. This article sheds light on the various facets that are influencing growth and is focused on the current state of the market and emerging trends, Keep reading to uncover developments in the world of MOBA games and stay updated on the evolving market dynamics. …

Top Shooter Games on Mobile: Key Lessons for Game Devs

Top Shooter Games on Mobile: Key Lessons for Game Devs

From fast-paced action to strategic gameplay, shooter games are one of the biggest mobile gaming trends. If you’re a game developer or publisher trying to figure out what makes top shooter games so irresistible, you’re in the right place. In this article, I’ll dissect the elements that make these games not just popular but profitable. First …

Learn the Secrets: How Top Casino Games Conquer the Market

Learn the Secrets: How Top Casino Games Conquer the Market

Looking to strike it big in the mobile casino game market? You’re in the right place. Today, we’re dissecting what makes top casino games so addictive and profitable, as well as how they’re marketed to players.  Get ready to amp up your game dev strategy with valuable lessons from the pros.  Let’s get started. 1. …

Top Puzzle Games: Key Lessons for Game Developers

Top Puzzle Games: Key Lessons for Game Developers

In today’s mobile-centric world, puzzle mobile games are raking in significant revenue. They capture widespread engagement and set new standards for creativity. So what sets these top puzzle games apart? If you’re a game developer or publisher looking to crack the code, buckle up. We’re diving deep into the mechanics, features, and strategies that have …

Merge Games Market: How This Subgenre Evolved in 2024

Merge Games Market: How This Subgenre Evolved in 2024

Merge games have taken the gaming industry by storm, and if you’re a mobile game developer or publisher, you’ll want to know why. Beyond the simplistic drag-and-combine mechanics, merge games have lately grown more intricate, incorporating nuanced meta-layers and bridging with other game genres. The ripple effect? An industry-wide shift with merge mechanics seamlessly integrating …

Mobile Mid-Core Games Market in 2024: Trends, CPIs, & ROAS

Mobile Mid-Core Games Market in 2024: Trends, CPIs, & ROAS

Straddling the line between the easy accessibility of casual games and the deep mechanics of hardcore titles, mid-core games have emerged as a dominant force in the mobile gaming market. They resonate with a vast player base and tend to be quite profitable, if executed right. For those reasons, many developers and investors are interested …

Casual Games Market in 2024: Trends, CPIs, ROAS, and More!

Casual Games Market in 2024: Trends, CPIs, ROAS, and More!

2023 stands as a watershed moment for the mobile gaming industry. It’s a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile game spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …

Live Events: Revolutionizing Mobile Game Engagement

Live Events: Revolutionizing Mobile Game Engagement

Live events are the engine driving engagement, retention, and revenue in the mobile gaming industry. They are more than just a live ops tool; they’re an essential strategy that offers dynamic experiences that not just attract users, but transform them into loyal players. The impact of live events is multifaceted – they excite, reward, and …

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