The last couple of years were turbulent for the mobile gaming industry. It was marked by change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile gaming spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of …

Continue reading “Casual Games Market in 2026: Trends, CPIs, ROAS, and More!”