![Casual Games Market in 2024: Trends, CPIs, ROAS, and More!](/static/f3b537f1e8cdd1811384334854f37582/0ccb9/casual-games-market.png)
Casual Games Market in 2024: Trends, CPIs, ROAS, and More!
2023 was a major moment for the mobile gaming industry. It was a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile gaming spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …
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