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Casual Games Market in 2023: Trends, CPIs, ROAS, and More!

Casual Games Market in 2023: Trends, CPIs, ROAS, and More!

2023 stands as a watershed moment for the mobile gaming industry. It’s a year of change and adaptation. The casual games market, in particular, has seen a whirlwind of changes. The pandemic-induced surge in mobile game spending faced a slowdown as inflation hit in 2022. Game developers, in response, shifted their sails. Instead of rapid …

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