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31 Mobile App Metrics to Track Performance and Engagement

31 Mobile App Metrics to Track Performance and Engagement

Understanding your mobile app’s performance is crucial, and that’s where mobile app metrics come into play. These 31 essential metrics will give you a clear picture of user engagement and overall app success. Whether you’re just starting out or looking to improve an existing app, knowing these metrics and KPIs is key. User Acquisition Metrics …

What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what is an …

What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing. Get ready …

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

What Is User Retention Rate? Meaning, Formula, and Calculator

What Is User Retention Rate? Meaning, Formula, and Calculator

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

15 Key Mobile Game Metrics That Developers MUST Track

15 Key Mobile Game Metrics That Developers MUST Track

The truth is if you think that the only thing which matters is having a game which is cool & people like to play it – you haven’t been taught right.

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