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What Are Impressions in Advertising? Examples and Types

What Are Impressions in Advertising? Examples and Types

Have you seen an ad on social media or a website banner that caught your eye? These are known as impressions in marketing. Understanding impressions is important for marketers, entrepreneurs, or anyone interested in digital advertising. They are crucial for brands to connect with people and measure ad success. This article explains what is an …

What Is a Cohort? Meaning in App Marketing and Examples

What Is a Cohort? Meaning in App Marketing and Examples

Have you ever wondered how app marketers get so savvy about their audience? The secret often lies in understanding a simple yet powerful concept: cohorts. In app marketing, cohorts are groups of users that provide insights into user behavior and preferences. This article defines the term cohort and its significance for app marketing. Get ready …

What is Gamification? Definition, Benefits & Examples

What is Gamification? Definition, Benefits & Examples

In this article, you’ll learn what is gamification, its benefits, uses, and examples. We’ll also explore how different non-gaming apps have adopted gamification and used it to improve engagement metrics and user retention. What is Gamification: Definition and Meaning Gamification is the art of applying game-like elements in non-gaming contexts. It’s an effective strategy for …

What is a Dashboard? Definition, Types, and Examples

What is a Dashboard? Definition, Types, and Examples

In a world where data is king, understanding dashboards is crucial. This article demystifies what a dashboard is, outlines its different types, and provides real-world dashboard examples. Get ready to learn how data dashboards can streamline your data interaction and enhance your decision-making skills. Let’s dive in! Data Dashboard: Definition and Meaning in Business A …

What Is an Advertisement? Definition, Types, and Examples

What Is an Advertisement? Definition, Types, and Examples

Learn what is an advertisement, or ad, in marketing and the main types of ads. We’ve also included successful advertisement examples from popular brands. What is an Advertisement – Definition in Marketing Simply put, an advertisement is a tool used in marketing and advertising to promote or sell a product, service, or idea. It allows …

Blockchain Gaming Glossary: 48 Terms You Need to Know

Blockchain Gaming Glossary: 48 Terms You Need to Know

If you’re struggling to understand and keep up with all the blockchain gaming talks, you need to check out this blockchain gaming glossary. It consists of a list of all essential terms you need to know – blockchain basics, types of blockchain games, NFTs, decentralized finance, and more! I’ve listed the terms in alphabetical order …

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

What Is a Conversion Rate (CVR)? Definition, Formula & Calculator

Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

What Is User Retention Rate? Meaning, Formula, and Calculator

What Is User Retention Rate? Meaning, Formula, and Calculator

User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

Mobile Marketing Glossary: Terms You Need to Know

Mobile Marketing Glossary: Terms You Need to Know

ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

What Is Mobile App Retention Rate and How to Calculate It?

What Is Mobile App Retention Rate and How to Calculate It?

Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

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