If you’re struggling to understand and keep up with all the blockchain gaming talks, you need to check out this blockchain gaming glossary. It consists of a list of all essential terms you need to know – blockchain basics, types of blockchain games, NFTs, decentralized finance, and more! I’ve listed the terms in alphabetical order …

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K-factor might sound like something straight out of a science fiction novel, but it’s actually a powerful metric in the marketing universe. It’s also known as the viral coefficient, which is a clue as to what it’s about. Let’s explore what K-Factor is, how to calculate it, and why it’s such a big deal for anyone …

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Have you ever wondered what a conversion rate, or CVR, means in the context of marketing, advertising, or mobile apps? It’s a crucial metric that determines the effectiveness of your campaigns and strategies. Whether you’re just starting out or you’re an industry professional, understanding the CVR metric is key. In this article, we’ll explore conversion …

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User retention is one of the most important metrics any game publisher should track even before the release of the game. This metric basically tells you how many users returned to your app in the given period.

ARPDAU, CPC, MAU, DAU, ASO… No, I’m not having a stroke. I’m just listing some terms from our mobile marketing glossary. Do you know what all of them mean? If you work or have an interest in mobile marketing, you probably hear many technical terms being thrown around. As new mobile marketing practices emerge, we …

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Customer loyalty, user retention rate, and churn rate are some of the most important metrics in an app’s life. A loyal customer is worth more than ten new ones, but just how do you retain your users in your mobile app? This post tries to convey some of the issues an app might face and offers insight on how to face your app demons.

In this guide we will cover all the elementary segments of mobile marketing to bring you up-to-date with mobile marketing trends in 2019. The mobile industry is still expanding. This expansion has brought a flood of new tools and technologies for our convenience and entertainment.