Explore the defining baby boomers characteristics—from their work ethic to their spending habits—and see what sets this generation apart.

Master generational marketing and learn how to connect with every age group—start building stronger campaigns today.

We bring you Facebook ad specs and sizes for all Facebook ad formats, including tips for getting the most out of your ads!

We bring you Google Display Ad sizes and specs for all Google ad formats and types. Learn how to get the most out of your Google Display Ads!

Curious about the types of mobile advertising? From banner to rewarded ads, find out how each works and which ones deliver the best results.

Learn what is digital advertising, and the strategies and trends shaping it in 2025 to create impactful campaigns and drive results.

Learn the definition of an ad exchange and how it can save you time and money when buying or selling digital ad space.

Learn what is firmographic segmentation, how to do it, and why it's essential for maximizing results of B2B marketing campaigns!

Learn what is behavioral segmentation and how to use to customize your products and marketing campaigns to meet the needs of specific groups!

Boost your marketing campaigns with demographic segmentation to better target specific customer groups based on their unique characteristics.

Learn about the definition and benefits of geographic segmentation through examples from popular brands like McDonald's, Nike, and IKEA!