Digital Marketing

Rebirth of Auto Created Custom Intent Audiences in Google Ads

Rebirth of Auto Created Custom Intent Audiences in Google Ads

There are specific audiences in Google Ads system that are created according to your historical data from your campaigns. All of this is done with the power of Google machine learning. With minimal effort, you can use these audiences as a real game changer.

How to Optimize Google UAC (Universal App Campaigns)?

How to Optimize Google UAC (Universal App Campaigns)?

Today, reaching millions of people is simpler than ever.  A laptop and internet connection will do the job. Oh, and let’s not forget about Google.  If you’re looking to advertise a mobile app, this is the place to be. Google is more than a search engine; it is also one of the top ad networks …

Facebook Ad Images: 12 Tips to Increase Conversions

Facebook Ad Images: 12 Tips to Increase Conversions

If you’re wondering how to optimize your Facebook ad images to increase conversions, this is an article for you. The average person spends 1.7 seconds before deciding if your Facebook ad image deserves their attention, so you need to stand out.

Google Keyword Planner for Keyword Research

Google Keyword Planner for Keyword Research

With Google Keywords Planner you’ll be able to perform keyword research, get ahead of your competitors and optimize your content.

Apple Search Ads: A Complete Guide

Apple Search Ads: A Complete Guide

Introduced back in 2016, Apple Search Ads enabled thousands of developers and App Store publishers to get ahead of the competition and find users in the App Store. Android still remains the globally most popular, open-source operating system, currently holding a 72% percent share of the worldwide market. Meanwhile, iOS has a worldwide market share …

Snapchat Ad Formats: A Definitive Guide

Snapchat Ad Formats: A Definitive Guide

So, if you’re just starting to advertise on Snapchat, you’re probably wondering what are the best practices when creating Snapchat video ads (“Snap ads”).

You need to understand your audience and have a clear vision of your goals when using Snapchat. In our practice, Snapchat has proven great for acquiring users for mobile apps and games.

How to Do Keyword Research for App Store Optimization (ASO)?

How to Do Keyword Research for App Store Optimization (ASO)?

Looking for tips on how to do keyword research for app store optimization? You’ve come to the right place.  In this practical guide, you’ll learn the step-by-step process of finding keywords that will boost your ASO efforts and drive organic user acquisition to your app or game.  But first, here are the basics of ASO …

Which Google Bidding Strategy Should You Use and Why?

Which Google Bidding Strategy Should You Use and Why?

Google Ads platform can automate the way you do your online advertising in a way that will boost your efficiency. If you are just starting out, you might want to consider strategies which will allow you to have more control over your ad spend.

The Facebook Ads Library – All Facebook Ads in One Place

The Facebook Ads Library – All Facebook Ads in One Place

If you ever wanted to see how much a certain politician spent on ads on Facebook or you just wanted to do competitor research, now you can access a library of all ads currently running from across Facebook Products.

Social Media Networks: Top 16 by Number of Active Users

Social Media Networks: Top 16 by Number of Active Users

This article will list the 16 most popular social media networks worldwide by the number of active users, starting with Facebook, ending with Snapchat.

How to Choose the Right GEO for Your Next Media Buying Campaign

How to Choose the Right GEO for Your Next Media Buying Campaign

What’s the right GEO for your next media buying campaign? If you are a business owner, marketing, or biz dev executive you’ve probably been thinking about expanding into different countries or picking the right market to kickstart your new product. Penetrating a new market can often be hard and challenging. But if it’s done properly, …

How To Apply 5 Stages Of Market Awareness On Facebook

How To Apply 5 Stages Of Market Awareness On Facebook

Wondering how some companies get to spend $10K, $20K, or $50K a day, just on Facebook Ads, while you can’t even spend $100 per day and keep your CPA in the goal range? Here’s the secret — it’s not just about CPC, CPM, CPA, or other C-metrics showing a correlation between the price and desired action. I’m not saying those metrics …

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