Author

Andrea Knezovic

Andrea Knezovic

Andrea Knezovic is an experienced researcher in the mobile gaming niche, working as the Head of Content for Udonis. Specializing in mobile game marketing, user acquisition, and monetization, Andrea provides in-depth analyses of mobile games that resonate with industry professionals.

Latest posts

What Is CPC (Cost Per Click)? Definition, Formula & Calculator

What Is CPC (Cost Per Click)? Definition, Formula & Calculator

Learn how to calculate and optimize Cost Per Click (CPC) to maximize your advertising budget and improve your campaign performance
A Complete List of Video Game Genres with Game Examples

A Complete List of Video Game Genres with Game Examples

Click to explore all of the different game genres and subgenres including the most popular video games for each game type!
What Is Cost Per Acquisition (CPA)? Formula and Calculator

What Is Cost Per Acquisition (CPA)? Formula and Calculator

Discover how to calculate and optimize Cost Per Acquisition (CPA) to improve your marketing ROI and lower customer acquisition costs.
40 Advertising Metrics and KPIs You Can’t Afford to Ignore

40 Advertising Metrics and KPIs You Can’t Afford to Ignore

Learn about advertising metrics you must track! We cover everything from impressions and engagement to conversion and attribution metrics.
Click-Through Rate (CTR): Meaning, Formula, and Calculator

Click-Through Rate (CTR): Meaning, Formula, and Calculator

Find out why click-through rate (CTR) is an essential advertising metric, how to calculate it, and what is considered good CTR.
What Is an Ad Network? Definition and Examples

What Is an Ad Network? Definition and Examples

Learn what an ad network does, its role in the ad-buying process, and how it benefits advertisers and publishers.
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