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Archero Dissection: How it Became a Hit Mobile Game?

Archero Dissection: How it Became a Hit Mobile Game?

Archero is a popular mobile game praised for its innovative gameplay. While it’s not as popular as when it was released, it’s still among mobile games that generate a lot of revenue. That’s largely due to its user acquisition, monetization, and ASO strategies. In this article, I’m going to dissect each aspect thoroughly. Let’s start! …

Harry Potter: Hogwarts Mystery – Game Design Dissection

Harry Potter: Hogwarts Mystery – Game Design Dissection

Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Harry Potter: Hogwarts Mystery user acquisition, monetization, and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry …

Genshin Impact Advertising Strategy Explained

Genshin Impact Advertising Strategy Explained

More than 143 million downloads. 60+ million monthly active users. More than $4 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a gacha mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. …

Coin Master Advertising Dissection: How It Acquired 200 Million Users

Coin Master Advertising Dissection: How It Acquired 200 Million Users

With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

Ad Fatigue in Mobile Game Ads and How to Prevent It

Ad Fatigue in Mobile Game Ads and How to Prevent It

Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

Facebook Campaigns for Mobile Games: Best Practices

Facebook Campaigns for Mobile Games: Best Practices

The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

The Ultimate Guide for Marketing Card Games in 2024

The Ultimate Guide for Marketing Card Games in 2024

Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …

Simulation Game Marketing: Secrets to Successful User Acquisition

Simulation Game Marketing: Secrets to Successful User Acquisition

If you’re finding it difficult to acquire more players for your simulation game, you’re not alone. This challenge is where simulation game marketing can make a real difference. In this article, we’ll explore the growing simulation games market, provide effective user acquisition tips, and highlight the latest trends in ad creatives. Stick around for valuable …

The Ultimate Guide for Advertising Action Mobile Games

The Ultimate Guide for Advertising Action Mobile Games

Looking for an extensive guide for advertising action mobile games? You have come to the right place! Here’s the thing. The success of popular action games like PUBG Mobile and Brawl Stars might seem unattainable. Especially to indie developers. However, you’d be surprised at what you can achieve with a smart advertising strategy. To help …

Tips for Advertising Sports Games: Acquire Users for Your Game

Tips for Advertising Sports Games: Acquire Users for Your Game

Acquiring a large user base is the name of the game in the mobile gaming industry, and when it comes to sports games, paid advertising is the top method for achieving that. This article will walk you through the whole process of advertising sports games. You’ll find information on the sports games market, actionable user …

Everything You Need to Know About Marketing a Trivia Game

Everything You Need to Know About Marketing a Trivia Game

Marketing a trivia game can be tricky if you have little or no idea what you’re doing. To develop a mobile game is one thing, but to advertise it and acquire users is a different beast. But don’t worry, we’re here to help. In this guide, you’ll learn about: The most successful trivia games Practical …

Strategy Games Advertising: UA Tips for Developers and Marketers

Strategy Games Advertising: UA Tips for Developers and Marketers

Strategy games advertising is not just about getting people to see your game. It’s about really understanding the simple yet vital details needed to successfully promote your strategy game in a market that’s already overflowing with options. Let’s dive into the basics to make sure your strategy game not only gets noticed but also flourishes …

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