With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …

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Your ad campaigns were performing really well. You managed to get a ton of game installs at a really low cost. And then, all of a sudden, the numbers collapsed? If this is the case, your mobile game audience might be facing ad fatigue. And it happens to everyone. Luckily, there are ways to save …

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The Facebook Ads algorithm is becoming more and more powerful. It’s no wonder there’s an increasing number of Facebook campaigns for mobile games. But the big question is – how to utilize Facebook Ads for maximum performance? Perhaps you think, “Oh well, I can’t do anything about it. If Facebook likes my ads they will …

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Marketing card games may seem like a daunting task, especially when you don’t have a lot of mobile game marketing experience. But don’t stress – I’m here to help. In this guide, I explain everything you need to know about marketing card games to get more users. You’ll also find out how to create perfect ads …

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If you’re finding it difficult to acquire more players for your simulation game, you’re not alone. This challenge is where simulation game marketing can make a real difference. In this article, we’ll explore the growing simulation games market, provide effective user acquisition tips, and highlight the latest trends in ad creatives. Stick around for valuable …

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Looking for an extensive guide for advertising action mobile games? You have come to the right place! Here’s the thing. The success of popular action games like PUBG Mobile and Brawl Stars might seem unattainable. Especially to indie developers. However, you’d be surprised at what you can achieve with a smart advertising strategy. To help …

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Acquiring a large user base is the name of the game in the mobile gaming industry, and when it comes to sports games, paid advertising is the top method for achieving that. This article will walk you through the whole process of advertising sports games. You’ll find information on the sports games market, actionable user …

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Marketing a trivia game can be tricky if you have little or no idea what you’re doing. To develop a mobile game is one thing, but to advertise it and acquire users is a different beast. But don’t worry, we’re here to help. In this guide, you’ll learn about: The most successful trivia games Practical …

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Strategy games advertising is not just about getting people to see your game. It’s about really understanding the simple yet vital details needed to successfully promote your strategy game in a market that’s already overflowing with options. Let’s dive into the basics to make sure your strategy game not only gets noticed but also flourishes …

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So you have just developed a mobile racing game. It’s amazing, and you want the world to see it. However, you’re probably wondering, “What now? How can I get more users for my racing game?” The answer is mobile game advertising. By coming up with a bulletproof advertising strategy and employing different user acquisition techniques, …

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Have a word game? Want to acquire more users and get your game to the top charts? The first step is to learn effective word game marketing techniques. To make your life easier, we have put together a guide that includes: Top word games and publishers Practical tips for word game marketing and user acquisition …

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