Clockmaker Analysis: The Game That Aged Like Fine Wine
Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy. But first, let me tell …
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Call of Duty Analysis: How It Shot to the Top
From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …
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AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users
Wondering how AFK Arena got so successful in just two years? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy, including a dissection of its user acquisition strategy and top-performing creatives. Furthermore, I analyze AFK Arena’s app store optimization and how it influences organic user …
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Homescapes Ads Analysis: Truth About Misleading Ads
In our Homescapes ads analysis, we tackle a burning question in the mobile game industry. Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious ads. …
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Rise of Kingdoms Analysis: How It Got to 100M+ Downloads
Wondering how to get more users for a strategy game? You can learn a thing or two from a top-grossing strategy game Rise of Kingdoms by Lilith Games. More than 60 million users and $1.1 billion in revenue mean they’re doing something right. Here’s what I cover in our Rise of Kingdoms analysis: Important KPIs …
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Project Makeover: Strategy Behind Its Rapid Success
Getting a game to the top charts in just 4 days of publishing? Sounds impossible, right? Not for Project Makeover, a game that accomplished exactly that. This casual game quickly became a huge success and continued growing. To figure out the secret behind its rapid success, I’m going to analyze different KPIs, game statistics, and …
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Archero Advertising Strategy Explained
Archero is a popular mobile game praised for its innovative gameplay. While it’s not as popular as when it was released, it’s still among mobile games that generate a lot of revenue. That’s largely due to Archero advertising and ASO strategies. In this article, I’m going to dissect them. First, we’ll go over some interesting …
Harry Potter: Hogwarts Mystery Advertising Strategy That Will Leave You Spellbound
Does Wingardium Leviosa ring a bell? If it does, you are the target audience for Jam City’s Harry Potter mobile game. In this article, I dissect Hogwarts Mystery user acquisition and ASO strategies to uncover the magic behind this successful game. But first, here’s some basic info you should know about Harry Potter: Hogwarts Mystery. …
Genshin Impact Advertising Strategy Explained
More than 143 million downloads. 60+ million monthly active users. More than $4 billion in revenue. Sounds impressive? I’m talking about Genshin Impact, a mobile game that has taken the world by storm. In this article, I’m dissecting Genshin Impact advertising strategies, ASO, and user acquisition strategies to find out the secret behind its rapid success. I …
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Hay Day Advertising Dissection
Most people know the Finish developer Supercell by their worldwide famous mobile games Clash of Clans, Brawl Stars, and Clash Royale. Besides action and strategy mobile games, Supercell has published a casual game back in 2012 – Hay Day. In this article, we’re going to dissect this mobile game and its organic and paid user …
Lords Mobile Advertising Dissection: How It Got To 380 Million Downloads
If you’re into strategy games, I bet you played Lords Mobile: Kingdom Wars. Even if you didn’t, you at least heard of it. That’s because of their smart advertising strategy and superb user acquisition campaigns. With Lords Mobile, IGG has mastered the method for gaining worldwide attention and acquiring millions of users. It’s every developer’s …
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Coin Master Advertising Dissection: How It Acquired 200 Million Users
With more than 200 million downloads, Coin Master by Moon Active is one of the top mobile games in the world. Many game developers are wondering, “What’s the secret behind its success? How can I emulate it?” In this article, I answer those questions by dissecting Coin Master advertising strategies and ASO techniques. If you …
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