Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

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The popularity of interactive narrative games in recent years is undeniable. These games tend to draw in a big, mostly female audience of mobile gamers, many of whom are ready to spend on in-game content. One of the most downloaded and top-grossing narrative games is Choices: Stories You Play. But how has this game become …

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Not quite sure how to calculate the right ROAS goal for your user acquisition campaigns?  Don’t worry, we got you.  We bring you a seven-step guide to guide you through the process. You will learn which metrics you need to consider and how to calculate them. Let’s get started!  What Is ROAS and Why It’s …

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Hidden object games are a huge hit among mature, predominantly female, audiences. One such game is June’s Journey from Wooga – it grew into a very successful adventure game. In our June’s Journey analysis, I go deep into this game’s paid and organic user acquisition strategies to uncover what it takes to stand out in …

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The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …

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Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

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Wondering how to advertise a casino game? Start by figuring out how your competitors do it. Luckily, I’ve done the job for you – in our Cash Frenzy analysis, you’ll learn what it takes to grow a casino game. So, how is Cash Frenzy earning the big bucks and pulling in a substantial number of …

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Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

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Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

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In our Slotomania analysis, I dissect the overwhelming success of this popular casino game and what Playtika had to do to cash in. Here are some of the things I cover: Slotomania’s KPIs Advertising techniques Creative strategies App store optimization Tips & tricks Let’s dive right in! About Slotomania Slotomania by Playtika is one of …

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In our League of Legends: Wild Rift analysis, I cover the wild success of the mobile version of the popular PC game. Here’s what the analysis includes: League of Legends: Wild Rift game KPIs User acquisition strategy Top-performing creatives App Stores analysis Organic user acquisition Tips and lessons from the game Let’s get started! About …

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