Do you want to acquire more users for a mobile game by improving the effectiveness of your ad campaigns? Are you looking for a systematic and structured way to do so? You’re in for a treat. Facebook Gaming’s Creative Prototyping is just what you’re looking for. It will teach you how to test ad creatives …

Continue reading “How to Test Ad Creatives for Mobile Games?”

Are merge games becoming the new match-3? What’s the secret behind the recent popularity of this puzzle subgenre? How to advertise merge games? In this article, I answer all these questions and more! But first, let’s cover the basics. What Are Merge Games? Merge games are a subgenre of puzzle games, which was the top …

Continue reading “How to Advertise Merge Games to Increase Downloads?”

Wondering what the current state of mobile game advertising is? You’ve come to the right place. In this report, we uncover the latest ad network trends, game genre trends, as well as creative trends in the mobile gaming industry. All data in this article comes from SensorTower’s The State of Mobile Game Advertising report. It’s …

Continue reading “The State of Mobile Game Advertising”

The mobile gaming market is very saturated. That makes it hard for publishers to stand out. The solution? Motivation-based creatives. This approach can significantly improve the results of your user acquisition campaigns. To help you get started, I’ve analyzed examples of motivation-led creatives from top-performing games. But first, let me explain what motivation-based advertising is …

Continue reading “12 Examples of Motivation-Based Creatives for Mobile Games”

Wondering what are motivation-based creatives and why you need to use them in your mobile game marketing strategy? You’ve come to the right place. In this guide, I explain everything you need to know about motivation-led ads. You’ll learn what they are and how they can help your user acquisition strategy. I’ve also included a …

Continue reading “The Ultimate Guide to Motivation-Based Creatives For Mobile Games”

Recently, the merge genre has experienced a spike in popularity. More merge games are being developed than ever before. One such game is EverMerge and it has quickly become one of the leaders in the genre. But the question is – how to advertise merge games? In our EverMerge analysis, I’m going to dissect this …

Continue reading “EverMerge Analysis: How to Advertise a Merge Game?”

Did you know that more than half of mobile gamers are women? CrowdStar is a game studio that took notice of that very early on and created a great game for the female audience that’s popular with both genders – Design Home. In our Design Home analysis, I answer the question of how this interior …

Continue reading “Design Home Analysis: How It Targets Millennial Women?”

Is it possible for a game to become wildly successful six years in? For Belka Games’ Clockmaker, it is. In our Clockmaker analysis, I try to uncover how this mobile game managed to pull off such an impressive feat. Hint – its developers came up with a good marketing strategy.  But first, let me tell …

Continue reading “Clockmaker Analysis: The Game That Aged Like Fine Wine”

From consoles and PC to mobile – the Call of Duty franchise is still going strong. Activision managed to achieve incredible success with Call of Duty: Mobile, breaking records during the first week of release. However, making a successful game for mobile devices comes with unique challenges. The mobile game market is competitive and user …

Continue reading “Call of Duty Analysis: How It Shot to the Top”

Wondering how AFK Arena got so successful? You’ve come to the right place. In our AFK Arena analysis, I go deep into this game’s user acquisition strategy and monetization approach. But before we get into all that, here’s some info about what this game is all about and how well it performs according to the main …

Continue reading “AFK Arena Analysis: The Road to More Than 1 Million Daily Active Users”

In our Homescapes ads analysis, we tackle a burning question in the mobile game industry.  Are misleading puzzle ads an effective way to advertise a mobile game? Many players are calling out Homescapes’ fake ads, but they seem to be working. In this dissection, I go deep into Homescapes user acquisition strategy and its notorious advertisements. …

Continue reading “Homescapes Ads Analysis: Truth About Misleading Ads”